In this episode of GovComms, we are joined once again by Stephanie Speck, who is now the Head of Communications for the Green Climate Fund, for a conversation focusing on effective climate change communication.
With extensive experience in public sector communication globally, Stephanie shares insights into empowering climate-impacted communities to tell their authentic stories through "Story Sovereignty." This approach humanises climate change and grounds narratives in real-life experiences.
Stephanie also delves into the strategic evolution of the Green Climate Fund's communication, moving from output-focused tactics to strategies that prioritise reputation, return on investment, and relationship building, aiming to enhance global impact and drive effective climate action.
The conversation explores the challenge of misinformation in climate discourse, with Stephanie highlighting strategies to counter false narratives and the emphasising the importance of accurate communication in building trust and consensus on climate issues.
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Discussed in this episode:
- Building champions and engaging stakeholders in co-designing climate communication strategies.
- Utilising artificial intelligence to enhance content creation and improve communication efficiency.
- Addressing climate misinformation and disinformation through informed and strategic narratives.
- Reinforcing trust in climate initiatives by demonstrating transparency and effective communication.
Show notes:
Transcript:
A transcript of this episode can be found here.