--- title: "EP#27: Strenthening government communications - how and why" description: "Sheena Ireland is the founder and director of communications consultancy: Specialists in Communications" image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/strenthening-government-communications-how-and-why) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#27: Strenthening government communications - how and why [ Sheena Ireland](https://blog.govcommsinstitute.com/podcast/author/sheena-ireland)  | Nov 11, 2021 8:40:06 PM [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Sheena Ireland](https://blog.govcommsinstitute.com/podcast/tag/sheena-ireland) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) Sheena Ireland is the founder and director of communications consultancy: Specialists in Communications. She has held senior communications positions in government and industry, including areas such as science and research, automotive, arts, and sport. Her 16 years of experience working with government and industry includes working as the Director of Stakeholder Relations at the Australian Research Council, Media Adviser to a Federal Government Cabinet Minister, and Communications Manager for the Federal Chamber of Automotive Industries. Sheena has spoken at government and small business conferences and seminars on the importance of communications strategy, the power of social media, and the need for stakeholder engagement in any communications plan. She has also facilitated panel and ‘in conversation' discussions on meaningful connection, our quest for happiness, and mental health and wellbeing. Discussed in this episode: - The impact of changing technology on government communications - How pace and efficiency are impacting communication - Why communicators should always have a seat at the table - An introduction to Sheena’s new platform: Our Comms Network - Sheena’s advice for all government communicators - The future direction of government communications --- ###### About the Author Sheena Ireland ### On the same subject ### [EP#60 - Responding to a crisis](https://blog.govcommsinstitute.com/podcast/responding-to-a-crisis) [Farooq Mulla](https://blog.govcommsinstitute.com/podcast/author/farooq-mulla) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Building Trust](https://blog.govcommsinstitute.com/podcast/tag/building-trust), [Farooq Mulla](https://blog.govcommsinstitute.com/podcast/tag/farooq-mulla), [Evidence-based communication](https://blog.govcommsinstitute.com/podcast/tag/evidence-based-communication) ### [EP#42: Communicating federal budgets and managing unexpected challenges](https://blog.govcommsinstitute.com/podcast/communicating-federal-budgets-and-managing-unexpected-challenges) [Shannon Kenna](https://blog.govcommsinstitute.com/podcast/author/shannon-kenna) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Internal Communication](https://blog.govcommsinstitute.com/podcast/tag/internal-communication), [Shannon Kenna](https://blog.govcommsinstitute.com/podcast/tag/shannon-kenna) ### [EP#40: A matter of trust: Rebuilding citizen trust](https://blog.govcommsinstitute.com/podcast/a-matter-of-trust-rebuilding-citizen-trust) [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/author/caroline-fisher) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/tag/caroline-fisher), [Building Trust](https://blog.govcommsinstitute.com/podcast/tag/building-trust) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)