---
title: GovComms Institute Podcast | David Pembroke
description: FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.
---

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[Back to blog](https://blog.govcommsinstitute.com/podcast)

# David Pembroke

FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.

<https://au.linkedin.com/in/david-pembroke-427a638> [mailto:info@govcommsinstitute.com](mailto:info@govcommsinstitute.com)

![GovComms Ep 170 Alfred & David](https://blog.govcommsinstitute.com/hs-fs/hubfs/GovComms%20Ep%20170%20Alfred%20%26%20David.jpg?width=2013&height=1510&name=GovComms%20Ep%20170%20Alfred%20%26%20David.jpg "GovComms Ep 170 Alfred & David")

A podcast by contentgroup, GovComms explores our industry through conversation with industry greats, experts and innovators from around the world. Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.

[From the Vault (Best of Govcomms)](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault)

<https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#143 The View of Communications from 30,000 Feet](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet)

[In this episode, we take to the air and view the state of government communication from 30,000 feet.](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet)

<https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#142 The 2023 Fast Forward](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward)

[Wanting to look at the crystal ball of communications?](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward)

<https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#141 The 2022 Rewind](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind)

[As we come up to the end of the year, host of the GovComms podcast, David Pembroke, reflects on the year that was.](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind)

<https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0>

[Communications](https://blog.govcommsinstitute.com/podcast/tag/communications), [Government](https://blog.govcommsinstitute.com/podcast/tag/government)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#123 Fast Forward](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0)

[In this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0)

<https://blog.govcommsinstitute.com/podcast/ep122-best-bits>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#122 Best Bits](https://blog.govcommsinstitute.com/podcast/ep122-best-bits)

[We bring some of our best episodes back to work in this special GovComms Podcast episode. Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, ...](https://blog.govcommsinstitute.com/podcast/ep122-best-bits) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep122-best-bits)

<https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind>

[Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [reflection](https://blog.govcommsinstitute.com/podcast/tag/reflection)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP# 121 2021 Rewind](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind)

[To move forward, it is often good to reflect.](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind)

<https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication>

[GovComms Podcast](https://blog.govcommsinstitute.com/podcast/tag/govcomms-podcast), [Communication skills](https://blog.govcommsinstitute.com/podcast/tag/communication-skills), [Citizen Communication](https://blog.govcommsinstitute.com/podcast/tag/citizen-communication)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #108 Let's talk crisis communication](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication)

[On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon.](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication) 

[Listen now](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication)

<https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Marketing](https://blog.govcommsinstitute.com/podcast/tag/digital-marketing), [Content marketing](https://blog.govcommsinstitute.com/podcast/tag/content-marketing), [Gina Florence](https://blog.govcommsinstitute.com/podcast/tag/gina-florence)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #59 The non-negotiables of content marketing](https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing)

<https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing> 

[Listen now](https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing)

<https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #13: Knowing what your audience wants through effective measurement](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement)

[FIND GOVCOMMS WHEREVER YOU LISTEN TO PODCASTS In another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the content group Content Communication Methodology and using audience measurement.](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement) 

[Listen now](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement)

<https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#143 The View of Communications from 30,000 Feet](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet)

[In this episode, we take to the air and view the state of government communication from 30,000 feet.](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet)

<https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#142 The 2023 Fast Forward](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward)

[Wanting to look at the crystal ball of communications?](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward)

<https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#141 The 2022 Rewind](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind)

[As we come up to the end of the year, host of the GovComms podcast, David Pembroke, reflects on the year that was.](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind)

<https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0>

[Communications](https://blog.govcommsinstitute.com/podcast/tag/communications), [Government](https://blog.govcommsinstitute.com/podcast/tag/government)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#123 Fast Forward](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0)

[In this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0)

<https://blog.govcommsinstitute.com/podcast/ep122-best-bits>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#122 Best Bits](https://blog.govcommsinstitute.com/podcast/ep122-best-bits)

[We bring some of our best episodes back to work in this special GovComms Podcast episode. Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, ...](https://blog.govcommsinstitute.com/podcast/ep122-best-bits) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep122-best-bits)

<https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind>

[Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [reflection](https://blog.govcommsinstitute.com/podcast/tag/reflection)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP# 121 2021 Rewind](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind)

[To move forward, it is often good to reflect.](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind)

<https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication>

[GovComms Podcast](https://blog.govcommsinstitute.com/podcast/tag/govcomms-podcast), [Communication skills](https://blog.govcommsinstitute.com/podcast/tag/communication-skills), [Citizen Communication](https://blog.govcommsinstitute.com/podcast/tag/citizen-communication)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #108 Let's talk crisis communication](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication)

[On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon.](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication)

<https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Marketing](https://blog.govcommsinstitute.com/podcast/tag/digital-marketing), [Content marketing](https://blog.govcommsinstitute.com/podcast/tag/content-marketing), [Gina Florence](https://blog.govcommsinstitute.com/podcast/tag/gina-florence)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #59 The non-negotiables of content marketing](https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing)

<https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing> 

[Read more](https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing)

<https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #13: Knowing what your audience wants through effective measurement](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement)

[FIND GOVCOMMS WHEREVER YOU LISTEN TO PODCASTS In another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the content group Content Communication Methodology and using audience measurement.](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement) 

[Read more](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement)

<https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #09: Building capability in your communication team](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team)

[This week on GovComms we explore the biggest problems faced in government communication, but more importantly, we provide answers to solve them. The secret? Tools to assist in building capability.](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team) 

[Read more](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team)

<https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Communication technology](https://blog.govcommsinstitute.com/podcast/tag/communication-technology), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #05: Live from comcan 2018, solving problems in government communication](https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication)

[FIND GOVCOMMS IN ITUNES OR WHEREVER YOU LISTEN TO PODCASTS Recently David presented at ComCAN, an event by the Department of Finance, that explores the communication challenges faced in the public sector and ways they can be solved.](https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication)

<https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #04: Free masterclass: how government communicators can successfully pitch to the media](https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media)

[This week we bring you a special episode of GovComms; a free masterclass on how to pitch to the media. We provide you with the tools and know-how to approach the media confidently.](https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media) 

[Read more](https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media)

<https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group>

[Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #01 Our story - The future of government communication and content group](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group)

[Our rebranded GovComms podcast has launched and now’s the time to share what’s in store for you, the listener. In our first GovComms episode our CEO, David Pembroke, shares the story of contentgroup. Our Story.](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group) 

[Read more](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group)

<https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#143 The View of Communications from 30,000 Feet](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet)

[In this episode, we take to the air and view the state of government communication from 30,000 feet.](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep143-the-view-of-communications-from-30000-feet)

<https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#142 The 2023 Fast Forward](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward)

[Wanting to look at the crystal ball of communications?](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep142-the-2023-fast-forward)

<https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#141 The 2022 Rewind](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind)

[As we come up to the end of the year, host of the GovComms podcast, David Pembroke, reflects on the year that was.](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep141-the-2022-rewind)

<https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0>

[Communications](https://blog.govcommsinstitute.com/podcast/tag/communications), [Government](https://blog.govcommsinstitute.com/podcast/tag/government)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#123 Fast Forward](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0)

[In this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0)

<https://blog.govcommsinstitute.com/podcast/ep122-best-bits>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP#122 Best Bits](https://blog.govcommsinstitute.com/podcast/ep122-best-bits)

[We bring some of our best episodes back to work in this special GovComms Podcast episode. Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, ...](https://blog.govcommsinstitute.com/podcast/ep122-best-bits) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep122-best-bits)

<https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind>

[Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [reflection](https://blog.govcommsinstitute.com/podcast/tag/reflection)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP# 121 2021 Rewind](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind)

[To move forward, it is often good to reflect.](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind)

<https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication>

[GovComms Podcast](https://blog.govcommsinstitute.com/podcast/tag/govcomms-podcast), [Communication skills](https://blog.govcommsinstitute.com/podcast/tag/communication-skills), [Citizen Communication](https://blog.govcommsinstitute.com/podcast/tag/citizen-communication)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #108 Let's talk crisis communication](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication)

[On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon.](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/lets-talk-crisis-communication)

<https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Marketing](https://blog.govcommsinstitute.com/podcast/tag/digital-marketing), [Content marketing](https://blog.govcommsinstitute.com/podcast/tag/content-marketing), [Gina Florence](https://blog.govcommsinstitute.com/podcast/tag/gina-florence)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #59 The non-negotiables of content marketing](https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing)

<https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing> 

[Read more](https://blog.govcommsinstitute.com/podcast/the-non-negotiables-of-content-marketing)

<https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #13: Knowing what your audience wants through effective measurement](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement)

[FIND GOVCOMMS WHEREVER YOU LISTEN TO PODCASTS In another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the content group Content Communication Methodology and using audience measurement.](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement) 

[Read more](https://blog.govcommsinstitute.com/podcast/knowing-what-your-audience-wants-through-effective-measurement)

<https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #09: Building capability in your communication team](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team)

[This week on GovComms we explore the biggest problems faced in government communication, but more importantly, we provide answers to solve them. The secret? Tools to assist in building capability.](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team) 

[Read more](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team)

<https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication>

[Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Communication technology](https://blog.govcommsinstitute.com/podcast/tag/communication-technology), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #05: Live from comcan 2018, solving problems in government communication](https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication)

[FIND GOVCOMMS IN ITUNES OR WHEREVER YOU LISTEN TO PODCASTS Recently David presented at ComCAN, an event by the Department of Finance, that explores the communication challenges faced in the public sector and ways they can be solved.](https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/live-from-comcan-2018-solving-problems-in-government-communication)

<https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media>

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #04: Free masterclass: how government communicators can successfully pitch to the media](https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media)

[This week we bring you a special episode of GovComms; a free masterclass on how to pitch to the media. We provide you with the tools and know-how to approach the media confidently.](https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media) 

[Read more](https://blog.govcommsinstitute.com/podcast/free-masterclass-how-government-communicators-can-successfully-pitch-to-the-media)

<https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group>

[Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)

### [EP #01 Our story - The future of government communication and content group](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group)

[Our rebranded GovComms podcast has launched and now’s the time to share what’s in store for you, the listener. In our first GovComms episode our CEO, David Pembroke, shares the story of contentgroup. Our Story.](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group) 

[Read more](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group)

‹‹ ‹ 

1 [2](https://blog.govcommsinstitute.com/podcast/author/david-pembroke/page/2)

› ››

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