---
title: GovComms Institute Podcast | GovComms Institute Team
description: GovComms explores our industry through conversation with industry greats, experts and innovators from around the world.
---

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# GovComms Institute Team

![GovComms Ep 170 Alfred & David](https://blog.govcommsinstitute.com/hs-fs/hubfs/GovComms%20Ep%20170%20Alfred%20%26%20David.jpg?width=2013&height=1510&name=GovComms%20Ep%20170%20Alfred%20%26%20David.jpg "GovComms Ep 170 Alfred & David")

A podcast by contentgroup, GovComms explores our industry through conversation with industry greats, experts and innovators from around the world. Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.

[From the Vault (Best of Govcomms)](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault)

<https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#188: Revisiting 'Leading Quietly: The power of introverts at work'](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work)

[As we step into 2026, now's the time to ensure everyone's voice is heard. In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they ...](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work)

<https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#187: Leading Through Uncertainty](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty)

[In an era of constant disruption, government communicators are being asked to lead without all the answers. In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broadbent and Adam Kyriacou to explore how communications teams can navigate AI and rising ...](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty)

<https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#186: Stop talking, start listening — the secret to better government communication](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication)

[What if better communication starts with listening, not telling? In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform ...](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication)

<https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#185: Authentic storytelling: building trust when it matters most](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most)

[What happens when authenticity becomes your greatest communication strategy? In this episode of GovComms, host David Pembroke speaks with Oluchi Ezeugo, a leading corporate communications professional from Lagos, Nigeria, who’s helped organisations across Africa navigate change, crisis, and ...](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most)

<https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#184: Communicators in the driver’s seat: Leading with AI and trust](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust)

[What does it take to thrive as a communicator in a rapidly changing world? In this episode of GovComms, David Pembroke speaks with Ross Monaghan, award-winning educator and communications leader from Deakin University. From his early days as a teenage journalist in Warrnambool to senior roles at ...](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust)

<https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#183: Context is key: Behavioural science in Government communication](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication)

[What if everything you thought you knew about effective communication was wrong? In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work. James has worked in more than 60 countries and brings deep insights from behavioural science, ...](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication)

<https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#182: From crisis to TikTok: Rethinking Government comms](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms)

[What do bushfires, TikTok, and police comms have in common? For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication. In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public ...](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms)

<https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#181: Beyond the brand: Building trust in local government comms](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms)

[Is your comms team keeping up, or just keeping busy? In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how ...](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms)

<https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#180: How AI is changing Government comms (and what to do about it)](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it)

[How will AI reshape the future of government communications—and what skills will you need to thrive? In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of ...](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it) 

[Listen now](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it)

<https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#188: Revisiting 'Leading Quietly: The power of introverts at work'](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work)

[As we step into 2026, now's the time to ensure everyone's voice is heard. In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they ...](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work)

<https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#187: Leading Through Uncertainty](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty)

[In an era of constant disruption, government communicators are being asked to lead without all the answers. In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broadbent and Adam Kyriacou to explore how communications teams can navigate AI and rising ...](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty)

<https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#186: Stop talking, start listening — the secret to better government communication](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication)

[What if better communication starts with listening, not telling? In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform ...](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication)

<https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#185: Authentic storytelling: building trust when it matters most](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most)

[What happens when authenticity becomes your greatest communication strategy? In this episode of GovComms, host David Pembroke speaks with Oluchi Ezeugo, a leading corporate communications professional from Lagos, Nigeria, who’s helped organisations across Africa navigate change, crisis, and ...](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most)

<https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#184: Communicators in the driver’s seat: Leading with AI and trust](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust)

[What does it take to thrive as a communicator in a rapidly changing world? In this episode of GovComms, David Pembroke speaks with Ross Monaghan, award-winning educator and communications leader from Deakin University. From his early days as a teenage journalist in Warrnambool to senior roles at ...](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust)

<https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#183: Context is key: Behavioural science in Government communication](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication)

[What if everything you thought you knew about effective communication was wrong? In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work. James has worked in more than 60 countries and brings deep insights from behavioural science, ...](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication)

<https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#182: From crisis to TikTok: Rethinking Government comms](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms)

[What do bushfires, TikTok, and police comms have in common? For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication. In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public ...](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms)

<https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#181: Beyond the brand: Building trust in local government comms](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms)

[Is your comms team keeping up, or just keeping busy? In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how ...](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms)

<https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#180: How AI is changing Government comms (and what to do about it)](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it)

[How will AI reshape the future of government communications—and what skills will you need to thrive? In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of ...](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it)

<https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#179: Calm in crisis: Rebuilding trust through communication](https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication)

[What happens when your council loses public trust—and you’re the one answering the questions? In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon ...](https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication)

<https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#178: Leading quietly: The power of introverts at work](https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work)

[What if the best ideas in your team are the ones you never hear? In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, ...](https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work)

<https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms](https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms)

[Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through? In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the ...](https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms)

<https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#176: From Google to AI: The Search Revolution Explained](https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained)

[Is Google still the king of search or has AI changed the game forever? The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart ...](https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained)

<https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#175: How to Speak with Power & Build Trust: The Gravitas Masterclass](https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass)

[Great communicators aren’t born—they’re made. In this episode of GovComms, David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what ...](https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass)

<https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media](https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media)

[Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the ...](https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media)

<https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#173: Public Sector Content: Effective Strategies and Storytelling Tips](https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips)

[Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic! In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a ...](https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips)

<https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#172: The unmissable moments of 2024](https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024)

[What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable. From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this ...](https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024)

<https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#171: The AI Revolution in Comms](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0)

[AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen ...](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0)

<https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0>

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[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0)

[What if leadership was less about authority and more about connection? Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now ...](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0)

<https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work>

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[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#188: Revisiting 'Leading Quietly: The power of introverts at work'](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work)

[As we step into 2026, now's the time to ensure everyone's voice is heard. In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they ...](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep188-revisiting-leading-quietly-the-power-of-introverts-at-work)

<https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty>

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[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#187: Leading Through Uncertainty](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty)

[In an era of constant disruption, government communicators are being asked to lead without all the answers. In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broadbent and Adam Kyriacou to explore how communications teams can navigate AI and rising ...](https://blog.govcommsinstitute.com/podcast/ep187-leading-through-uncertainty) 

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<https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication>

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### [EP#186: Stop talking, start listening — the secret to better government communication](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication)

[What if better communication starts with listening, not telling? In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform ...](https://blog.govcommsinstitute.com/podcast/ep186-stop-talking-start-listening-the-secret-to-better-government-communication) 

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<https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most>

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[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#185: Authentic storytelling: building trust when it matters most](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most)

[What happens when authenticity becomes your greatest communication strategy? In this episode of GovComms, host David Pembroke speaks with Oluchi Ezeugo, a leading corporate communications professional from Lagos, Nigeria, who’s helped organisations across Africa navigate change, crisis, and ...](https://blog.govcommsinstitute.com/podcast/ep185-authentic-storytelling-building-trust-when-it-matters-most) 

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<https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust>

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### [EP#184: Communicators in the driver’s seat: Leading with AI and trust](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust)

[What does it take to thrive as a communicator in a rapidly changing world? In this episode of GovComms, David Pembroke speaks with Ross Monaghan, award-winning educator and communications leader from Deakin University. From his early days as a teenage journalist in Warrnambool to senior roles at ...](https://blog.govcommsinstitute.com/podcast/ep184-communicators-in-the-drivers-seat-leading-with-ai-and-trust) 

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<https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication>

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[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#183: Context is key: Behavioural science in Government communication](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication)

[What if everything you thought you knew about effective communication was wrong? In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work. James has worked in more than 60 countries and brings deep insights from behavioural science, ...](https://blog.govcommsinstitute.com/podcast/ep183-context-is-key-behavioural-science-in-government-communication) 

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<https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms>

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### [EP#182: From crisis to TikTok: Rethinking Government comms](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms)

[What do bushfires, TikTok, and police comms have in common? For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication. In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public ...](https://blog.govcommsinstitute.com/podcast/ep182-from-crisis-to-tiktok-rethinking-government-comms) 

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<https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms>

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### [EP#181: Beyond the brand: Building trust in local government comms](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms)

[Is your comms team keeping up, or just keeping busy? In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how ...](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep181-beyond-the-brand-building-trust-in-local-government-comms)

<https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it>

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### [EP#180: How AI is changing Government comms (and what to do about it)](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it)

[How will AI reshape the future of government communications—and what skills will you need to thrive? In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of ...](https://blog.govcommsinstitute.com/podcast/ep180-how-ai-is-changing-government-comms-and-what-to-do-about-it) 

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<https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication>

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### [EP#179: Calm in crisis: Rebuilding trust through communication](https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication)

[What happens when your council loses public trust—and you’re the one answering the questions? In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon ...](https://blog.govcommsinstitute.com/podcast/ep179-calm-in-crisis-rebuilding-trust-through-communication) 

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<https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work>

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### [EP#178: Leading quietly: The power of introverts at work](https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work)

[What if the best ideas in your team are the ones you never hear? In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, ...](https://blog.govcommsinstitute.com/podcast/ep178-leading-quietly-the-power-of-introverts-at-work) 

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<https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms>

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### [EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms](https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms)

[Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through? In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the ...](https://blog.govcommsinstitute.com/podcast/ep177-from-jargon-to-genuine-reclaiming-trust-in-government-comms) 

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<https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained>

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[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#176: From Google to AI: The Search Revolution Explained](https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained)

[Is Google still the king of search or has AI changed the game forever? The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart ...](https://blog.govcommsinstitute.com/podcast/ep176-from-google-to-ai-the-search-revolution-explained) 

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<https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass>

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### [EP#175: How to Speak with Power & Build Trust: The Gravitas Masterclass](https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass)

[Great communicators aren’t born—they’re made. In this episode of GovComms, David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what ...](https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep175-how-to-speak-with-power-build-trust-the-gravitas-masterclass)

<https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media>

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### [EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media](https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media)

[Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the ...](https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep174-trust-humour-and-bureaucracy-the-secret-sauce-of-gov-social-media)

<https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

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### [EP#173: Public Sector Content: Effective Strategies and Storytelling Tips](https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips)

[Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic! In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a ...](https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep173-public-sector-content-effective-strategies-and-storytelling-tips)

<https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#172: The unmissable moments of 2024](https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024)

[What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable. From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this ...](https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep172-the-unmissable-moments-of-2024)

<https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

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### [EP#171: The AI Revolution in Comms](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0)

[AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen ...](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0)

<https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0>

[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

### [EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0)

[What if leadership was less about authority and more about connection? Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now ...](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0) 

[Read more](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0)

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