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GovComms Institute Team

GovComms Ep 170 Alfred & David

A podcast by contentgroup, GovComms explores our industry through conversation with industry greats, experts and innovators from around the world. Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.

Featured

EP#179: Calm in crisis: Rebuilding trust through communication

What happens when your council loses public trust—and you’re the one answering the questions? In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon ...

Listen now
Featured

EP#178: Leading quietly: The power of introverts at work

What if the best ideas in your team are the ones you never hear? In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, ...

Listen now
Featured

EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through? In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the ...

Listen now
Featured

EP#176: From Google to AI: The Search Revolution Explained

Is Google still the king of search or has AI changed the game forever? The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart ...

Listen now
Featured

EP#175: How to Speak with Power & Build Trust: The Gravitas Masterclass

Great communicators aren’t born—they’re made. In this episode of GovComms, David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what ...

Listen now
Featured

EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media

Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the ...

Listen now
Featured

EP#173: Public Sector Content: Effective Strategies and Storytelling Tips

Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic! In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a ...

Listen now
Featured

EP#172: The unmissable moments of 2024

What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable. From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this ...

Listen now
Featured

EP#171: The AI Revolution in Comms

AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen ...

Listen now
Featured

EP#179: Calm in crisis: Rebuilding trust through communication

What happens when your council loses public trust—and you’re the one answering the questions? In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon ...

Read more
Featured

EP#178: Leading quietly: The power of introverts at work

What if the best ideas in your team are the ones you never hear? In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, ...

Read more
Featured

EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through? In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the ...

Read more
Featured

EP#176: From Google to AI: The Search Revolution Explained

Is Google still the king of search or has AI changed the game forever? The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart ...

Read more
Featured

EP#175: How to Speak with Power & Build Trust: The Gravitas Masterclass

Great communicators aren’t born—they’re made. In this episode of GovComms, David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what ...

Read more
Featured

EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media

Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the ...

Read more
Featured

EP#173: Public Sector Content: Effective Strategies and Storytelling Tips

Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic! In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a ...

Read more
Featured

EP#172: The unmissable moments of 2024

What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable. From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this ...

Read more
Featured

EP#171: The AI Revolution in Comms

AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen ...

Read more
Featured

EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service

What if leadership was less about authority and more about connection? Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now ...

Read more
Featured

EP#169: Fighting Disinformation in Cities: Insights from the Global Response Playbook

As cities around the world grapple with a wave of disinformation, how can they fight back and restore public trust? In this episode of GovComms, David Pembroke sits down with Ika Trijsburg, leader of the Disinformation in the City project, to tackle this urgent question. Ika unveils the Global ...

Read more
Featured

EP#168: From Disaster to Dialogue: Crisis, Community, and Communication

What happens when disaster strikes? In this episode of the GovComms Podcast, crisis communication expert Michael Player shares his experiences managing some of New Zealand’s most significant crises, including the Rena oil spill and Pike River mining disaster. Michael gives us a behind-the-scenes ...

Read more
Featured

EP#167: Comms unlocked: insights on influence, ethics and a lasting career in Government

What does it take to navigate a decades-long career in government communications while navigating ethics, changing media landscapes, and building lasting influence? In this special two-part episode of GovComms, David Pembroke sits down with Michael Player, a communications veteran with nearly five ...

Read more
Featured

EP#166: The AGILE approach to digital advocacy: transforming communications

How can digital communication drive real-world social impact? In this episode of GovComms, host David Pembroke sits down with Nicholas Bruneau, a leader in digital advocacy and purpose-driven marketing. Nicholas reflects on how effective digital strategies can rally support and create change, ...

Read more
Featured

EP#165: Applying Behavioural Science to Fight Misinformation and Sustain Change

What does it take to change public behaviour and create lasting impact? In this episode of GovComms, David Pembroke explores this question with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. Sharon shares how small ...

Read more

EP#164: Building Trust and Enhancing Government Resilience

In this episode of the GovComms Podcast, Adrian Brown, Executive Director of the Centre for Public Impact, shares his insights on the evolving role of government today. The conversation begins with an exploration of how governments are increasingly expected to be agile, responsive, and centered on ...

Read more

EP#163: Managing High-Stakes Events and Data Driven Government Communication

In this episode of the GovComms Podcast, host David Pembroke interviews Alison Senti, a strategic communications professional with a career spanning both public and private sectors. Alison shares her journey from hotel management and legal marketing to consulting at KPMG, and various positions ...

Read more
Featured

EP#162: Navigating Crises and Pre-bunking Disinformation

In this episode of the GovComms Podcast, host David Pembroke sits down with Bob Jensen, an expert in crisis communication with extensive experience managing major US disasters. Jensen shares insights from his personal and professional journey, highlighting how his background in chemical ...

Read more
Featured

EP#161: LinkedIn mastery, storytelling secrets and the key to social media success

In this episode of the GovComms Podcast, host David Pembroke interviews Stanley Henry, the founder and CEO of The Attention Seeker, a New Zealand-based content creation agency. Stanley shares his journey from growing up in South Auckland, working in hospitality across the globe, to leveraging ...

Read more
Featured

EP#179: Calm in crisis: Rebuilding trust through communication

What happens when your council loses public trust—and you’re the one answering the questions? In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon ...

Read more
Featured

EP#178: Leading quietly: The power of introverts at work

What if the best ideas in your team are the ones you never hear? In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, ...

Read more
Featured

EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through? In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the ...

Read more
Featured

EP#176: From Google to AI: The Search Revolution Explained

Is Google still the king of search or has AI changed the game forever? The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart ...

Read more
Featured

EP#175: How to Speak with Power & Build Trust: The Gravitas Masterclass

Great communicators aren’t born—they’re made. In this episode of GovComms, David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what ...

Read more
Featured

EP#174: Trust, Humour and Bureaucracy: The Secret Sauce of Gov Social Media

Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the ...

Read more
Featured

EP#173: Public Sector Content: Effective Strategies and Storytelling Tips

Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic! In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a ...

Read more
Featured

EP#172: The unmissable moments of 2024

What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable. From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this ...

Read more
Featured

EP#171: The AI Revolution in Comms

AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen ...

Read more
Featured

EP#170: Ubuntu and Storytelling: Building Relationships in the Public Service

What if leadership was less about authority and more about connection? Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now ...

Read more
Featured

EP#169: Fighting Disinformation in Cities: Insights from the Global Response Playbook

As cities around the world grapple with a wave of disinformation, how can they fight back and restore public trust? In this episode of GovComms, David Pembroke sits down with Ika Trijsburg, leader of the Disinformation in the City project, to tackle this urgent question. Ika unveils the Global ...

Read more
Featured

EP#168: From Disaster to Dialogue: Crisis, Community, and Communication

What happens when disaster strikes? In this episode of the GovComms Podcast, crisis communication expert Michael Player shares his experiences managing some of New Zealand’s most significant crises, including the Rena oil spill and Pike River mining disaster. Michael gives us a behind-the-scenes ...

Read more
Featured

EP#167: Comms unlocked: insights on influence, ethics and a lasting career in Government

What does it take to navigate a decades-long career in government communications while navigating ethics, changing media landscapes, and building lasting influence? In this special two-part episode of GovComms, David Pembroke sits down with Michael Player, a communications veteran with nearly five ...

Read more
Featured

EP#166: The AGILE approach to digital advocacy: transforming communications

How can digital communication drive real-world social impact? In this episode of GovComms, host David Pembroke sits down with Nicholas Bruneau, a leader in digital advocacy and purpose-driven marketing. Nicholas reflects on how effective digital strategies can rally support and create change, ...

Read more
Featured

EP#165: Applying Behavioural Science to Fight Misinformation and Sustain Change

What does it take to change public behaviour and create lasting impact? In this episode of GovComms, David Pembroke explores this question with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. Sharon shares how small ...

Read more

EP#164: Building Trust and Enhancing Government Resilience

In this episode of the GovComms Podcast, Adrian Brown, Executive Director of the Centre for Public Impact, shares his insights on the evolving role of government today. The conversation begins with an exploration of how governments are increasingly expected to be agile, responsive, and centered on ...

Read more

EP#163: Managing High-Stakes Events and Data Driven Government Communication

In this episode of the GovComms Podcast, host David Pembroke interviews Alison Senti, a strategic communications professional with a career spanning both public and private sectors. Alison shares her journey from hotel management and legal marketing to consulting at KPMG, and various positions ...

Read more
Featured

EP#162: Navigating Crises and Pre-bunking Disinformation

In this episode of the GovComms Podcast, host David Pembroke sits down with Bob Jensen, an expert in crisis communication with extensive experience managing major US disasters. Jensen shares insights from his personal and professional journey, highlighting how his background in chemical ...

Read more
Featured

EP#161: LinkedIn mastery, storytelling secrets and the key to social media success

In this episode of the GovComms Podcast, host David Pembroke interviews Stanley Henry, the founder and CEO of The Attention Seeker, a New Zealand-based content creation agency. Stanley shares his journey from growing up in South Auckland, working in hospitality across the globe, to leveraging ...

Read more

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