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GovComms Institute Team

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A podcast by contentgroup, GovComms explores our industry through conversation with industry greats, experts and innovators from around the world. Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.

From the Vault

Mastering Social Media in the Public Sector with Roger Christie (2021)

This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.

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From the Vault

Utilising Digital Marketing Tools for Success with Ian Cleary (2015)

In this episode of Govcomms ‘From the Vault’, we revisit our conversation with Ian Cleary, Founder of the acclaimed social media training business and blog, RazorSocial. He joins host David Pembroke remotely from Dublin, Ireland.

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From the Vault

Strengthening Internal Communication in Government with Rita Zonius (2018)

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or ...

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From the Vault

Thinking like a System with Howard Parry-Husbands (2021)

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Howard Parry-Husbands, CEO and Founder of Pollinate, one of Australia’s consulting and market research leaders in the world of branding, innovation and communications.

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From the Vault

Communicating the Benefits of Content Marketing with Russell Sparkman (2015)

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two ...

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From the Vault

Gen Z and the Future of Government Communication with Claire Madden (2018)

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials’ and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift ...

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EP#149 Driving Positive Change with Social Marketing

On this episode of Govcomms, contentgroup CEO David Pembroke is joined once again by the Founding Director of Social Marketing @ Griffith, Professor Sharyn Rundle-Thiele.

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From the Vault

Creating a Digital Experience with Amanda Dennett (2020)

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Amanda Dennett, a former Head of Digital Experience at the Australian War Memorial, who is now the Senior Manager at creativeXpeople, Synergy Group. Amanda is an experienced communication ...

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From the Vault

The Power of Content Marketing in Government with Shannah Hayley (2016)

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Shannah Hayley, which took place at the Content Marketing World 2016 conference in Cleveland, Ohio. Shannah is the Director of Communications and Community Outreach for the city of Plano, Texas, with ...

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Content Communication, Government, Design

Four Resources on Co-Design for the Australian Context

FOUR RESOURCES ON CO-DESIGN FOR THE AUSTRALIAN CONTEXT 3 minutes of reading Co-design (also known as participatory design) is an approach that involves all stakeholders in the design process. Co-design ensures that results meet their needs. In this fast-moving world, where issues are becoming more ...

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Government

Eddie Jones joins the GovComms Festival

I remember it like it was yesterday. The first day I met Eddie Jones. It was a day much like today in Canberra. Bright blue skies, fresh clean air and a sense of optimism and nervousness. Back then I was worried the team leadership had made a poor choice and we would be stuck with a young dud ...

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Content Communication, Government, Government Communication, Creative, Creativity

How To Build A Creative Culture In Government Communication

“My team is not creative enough.” “I don’t have the skills to be creative”

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Government

Key learnings from Open Gov Week 2018

Celebrated annually, Open Gov Week aims to increase awareness of the open government movement organised by the Open Government Partnership (OGP). It’s a week for open government thinkers, doers and leaders to share ideas, discuss solutions and commit to citizen participation in government.

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Content Communication, Strategic Communication

Four media skills that comms professionals need

“When I first started working in journalism, I was given the advice to write for my 12-year-old cousin. If they don’t understand what you have written, start again.” – David Pembroke, CEO & Founder

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Content Communication, Strategic Communication, Government, Content, Digital, Communication, Communications Strategy, Social Media, Audience Research, Content Strategy, Audience, Strategy

Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this thing they have to do”.

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Content Communication, Strategic Communication, Communications, Tips, Content, Digital, Writing, Communication, Data, Communications Strategy, casestudy, Virtual Reality, Communicator, Social Media, Audience Research, Content Strategy, Audience, Story, Future, Story Telling, Augmented Reality, Strategy, Example, Examples, PR, Technology

Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark.

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Content Communication

Listen: Making sense of data, visually

Scott Berinato, Senior Editor at Harvard Business Review and data visualisation guru talks us through the ins-and-outs of getting your message across visually, including how to build the right team, advice for business and government and achieving the “bliss point” of getting an infographic just ...

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Content Communication, Strategic Communication, Communications, Government, Content, Digital, Writing, Communication, Communications Strategy, Social Media, Blog, Content Strategy, Strategy, Podcast

Listen: If you’re writing for everyone, you’re writing for no one

Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing.

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