--- title: "EP#171: The AI Revolution in Comms" description: David Pembroke chats with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. image: https://blog.govcommsinstitute.com/hubfs/Ep%20171%20Social%20Tile.jpg --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0-0-0-0-0) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#171: The AI Revolution in Comms [![](https://blog.govcommsinstitute.com/hubfs/GovComms%20Institute%20Logo-01.jpg)  GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)  | Dec 11, 2024 10:46:13 AM [Featured](https://blog.govcommsinstitute.com/podcast/tag/featured) ![](https://blog.govcommsinstitute.com/hubfs/Ep%20171%20Social%20Tile.jpg) AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators. However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting media landscape, the growing influence of niche communities, and what it means for how governments connect with citizens. Hear about Socially Mobile, the not-for-profit PR school empowering diverse professionals to lead in the industry. Whether you're a government communicator, public sector leader, or PR professional, this is a must-listen for anyone looking to future-proof their role in an evolving industry. ## Stream the episode on Spotify:   ## Discussed in this episode: - AI in communications transforming workflows - Ethical governance and responsible AI adoption - Shifting media landscape and niche communities - AI applications for communication professionals - Futureproofing by adapting to changes - Socially Mobile supporting diverse professionals ## Show notes: - [The Use of AI in Corporate Communications and Public Relations | Wadds Inc.](https://wadds.co.uk/the-use-of-ai-in-corporate-communications-and-public-relations-the-story-so-far) - [Invisible Rulers | Renee DiResta](https://www.goodreads.com/book/show/199372835-invisible-rulers) - [The not-for-profit PR school | Socially Mobile](https://www.sociallymobile.org.uk/) - [Co-Intelligence: An AI Masterclass with Ethan Mollick | Stanford Business](https://www.gsb.stanford.edu/insights/co-intelligence-ai-masterclass-ethan-mollick) - [Research & Reports | Wadds Inc.](https://wadds.co.uk/research-and-reports) - [GovComms Podcast | Blog](https://blog.govcommsinstitute.com/podcast) - [GovComms Institute | LinkedIn](https://www.linkedin.com/company/govcomms-institute) ## Transcript: [A transcript of this episode can be found here.](https://blog.govcommsinstitute.com/hubfs/GovComms%20Ep%20171%20-%20Stephen%20Waddington%20Transcript.docx) --- ###### About the Author GovComms Institute Team ### On the same subject ### [EP#165: Applying Behavioural Science to Fight Misinformation and Sustain Change](https://blog.govcommsinstitute.com/podcast/ep165-applying-behavioural-science-to-fight-misinformation-and-sustain-change) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) [Featured](https://blog.govcommsinstitute.com/podcast/tag/featured) ### [EP#166: The AGILE approach to digital advocacy: transforming communications](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) [Featured](https://blog.govcommsinstitute.com/podcast/tag/featured) ### [EP#167: Comms unlocked: insights on influence, ethics and a lasting career in Government](https://blog.govcommsinstitute.com/podcast/ep163-managing-high-stakes-events-and-data-driven-government-communication-0-0-0-0) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) [Featured](https://blog.govcommsinstitute.com/podcast/tag/featured) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)