--- title: EP#122 Best Bits description: Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, and more. image: https://blog.govcommsinstitute.com/hubfs/Untitled%20design%20(12)-1.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep122-best-bits) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#122 Best Bits [![](https://blog.govcommsinstitute.com/hubfs/1599802639461.jfif)  David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)  | Dec 21, 2021 11:50:47 AM ![](https://blog.govcommsinstitute.com/hubfs/Untitled%20design%20(12)-1.png) We bring some of our best episodes back to work in this special GovComms Podcast episode. Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, and more. Tune in as government communication professional Dr Neryl East provides insight into how you can ensure that the audience you need to reach understands your story. Professor Michael Cardew-Hall at ANU states that the key to crisis communication is to get messages out to the community broadly and as as frequently as you can. Andrew Babington, Team Leader for Change and Communications at ACT Policing and David Pembroke discuss their thoughts on the future of content communications. And according to Tess Salmon, the General Manager of External Affairs and Communication at Western Sydney Airport, when communicating about a new policy, you need to understand the audience and which parts would resonate with them the most. Discussed in this episode: - How to communicate in a crisis - Communicating policy's effectively - The importance of narrative --- ###### About the Author David Pembroke FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p... ### On the same subject ### [EP#42: Communicating federal budgets and managing unexpected challenges](https://blog.govcommsinstitute.com/podcast/communicating-federal-budgets-and-managing-unexpected-challenges) [Shannon Kenna](https://blog.govcommsinstitute.com/podcast/author/shannon-kenna) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Internal Communication](https://blog.govcommsinstitute.com/podcast/tag/internal-communication), [Shannon Kenna](https://blog.govcommsinstitute.com/podcast/tag/shannon-kenna) ### [EP#153: Climate Communication, Empowering Storytellers and Overcoming Misinformation](https://blog.govcommsinstitute.com/podcast/ep153-climate-communication-empowering-storytellers-and-overcoming-misinformation) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) ### [EP#40: A matter of trust: Rebuilding citizen trust](https://blog.govcommsinstitute.com/podcast/a-matter-of-trust-rebuilding-citizen-trust) [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/author/caroline-fisher) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/tag/caroline-fisher), [Building Trust](https://blog.govcommsinstitute.com/podcast/tag/building-trust) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)