In this latest episode of GovComms we revisit a conversation from the 2022 Digital Government Festival hosted by the University of Melbourne.
Robert Christie, Founder and Managing Director of Propel, Stephanie Speck, Chief Communications Officer at the Victoria Department of Education and Training, and David Pembroke, CEO of contentgroup, discuss the potentiality of active participation within the digital landscape for the public sector.
"If you're not active in managing what you look like, what you say, your reputation and voice online, then someone else will be using that as an opportunity." - Stephanie Speck.
As Pembroke points out, the current challenge lies in maturing relationships between government agencies and departments, as well as political officers, to find a space in which the guardrails are respectful and understood so that the public is better informed about what the government is doing.
Tune in for tips galore and to find out how you can improve your digital reputation.
Discussed in this episode:
- Managing your online presence
- Government and its digital reputation
- The importance of continuous, focused, content and communication
Transcript for this episode is available here: EP#147 Digital Government Festival with Stephanie Speck, Roger Christie and David Pembroke.