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EP #09: Building capability in your communication team

This week on GovComms we explore the biggest problems faced in government communication, but more importantly, we provide answers to solve them. The secret? Tools to assist in building capability.

Through a research partnership at the Australia National University and the Department of Industry, Innovation, and Science, the content group has been developing an evidence-based methodology to assist in building capability and solve the government's biggest communication challenges.

Focusing on the importance of building capability internally, this special episode takes you behind the scenes of the content group and how we plan to change government communication.

Discussed in this episode:

  • The biggest challenges in government communication
  • The purpose of effective communication in the public sector
  • From Sydney to Vienna, how our methodology went international
  • Restoring trust one government at a time
  • The power of storytelling in communication and policy development

You can learn more by visiting our website or getting in touch

About the Author

FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p...