--- title: "EP #09: Building capability in your communication team" description: This week on GovComms we explore the biggest problems faced in government communication, but more importantly, we provide answers to solve them. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #09: Building capability in your communication team [![](https://blog.govcommsinstitute.com/hubfs/1599802639461.jfif)  David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)  | Nov 11, 2021 8:01:37 PM [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) This week on GovComms we explore the biggest problems faced in government communication, but more importantly, we provide answers to solve them. The secret? Tools to assist in building capability. Through a research partnership at the Australia National University and the Department of Industry, Innovation, and Science, the content group has been developing an evidence-based methodology to assist in building capability and solve the government's biggest communication challenges. Focusing on the importance of building capability internally, this special episode takes you behind the scenes of the content group and how we plan to change government communication. Discussed in this episode: - The biggest challenges in government communication - The purpose of effective communication in the public sector - From Sydney to Vienna, how our methodology went international - Restoring trust one government at a time - The power of storytelling in communication and policy development You can learn more by [visiting our website](https://contentgroup.com.au/) or getting in touch [info@contentgroup.com.au](mailto:info@contentgroup.com.au) --- ###### About the Author David Pembroke FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p... ### On the same subject ### [EP #01 Our story - The future of government communication and content group](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group) [David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts) ### [EP #07 Digital trends and opportunity for government communication](https://blog.govcommsinstitute.com/podcast/digital-trends-and-opportunity-for-government-communication) [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/author/caroline-fisher) [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/tag/caroline-fisher) ### [EP #18: How project management can transform your communication strategy](https://blog.govcommsinstitute.com/podcast/how-project-management-can-transform-your-communication-strategy) [Geoff Fisher](https://blog.govcommsinstitute.com/podcast/author/geoff-fisher) [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communication Strategy](https://blog.govcommsinstitute.com/podcast/tag/communication-strategy), [Audience](https://blog.govcommsinstitute.com/podcast/tag/audience), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Geoff Fisher](https://blog.govcommsinstitute.com/podcast/tag/geoff-fisher) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)