--- title: Mastering Social Media in the Public Sector with Roger Christie (2021) description: We revisit our conversation with Roger Christie, Founder and Managing Director of Propel. image: https://blog.govcommsinstitute.com/hubfs/Blog%20cover%20From%20The%20Vault%20(1200%20%C3%97%20627%20px)%201-1.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/utilising-digital-marketing-tools-for-success-0) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # Mastering Social Media in the Public Sector with Roger Christie (2021) [![](https://blog.govcommsinstitute.com/hubfs/GovComms%20Institute%20Logo-01.jpg)  GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)  | Nov 8, 2023 10:25:37 AM [From the Vault](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault) ![](https://blog.govcommsinstitute.com/hubfs/Blog%20cover%20From%20The%20Vault%20(1200%20%C3%97%20627%20px)%201-1.png) This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.   Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to sell social media, but rather see social media as a meeting point. Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”. LinkedIn - [https://www.linkedin.com/in/rogerchristie/](https://www.linkedin.com/in/rogerchristie/)  --- ###### About the Author GovComms Institute Team ### On the same subject ### [Utilising Digital Marketing Tools for Success with Ian Cleary (2015)](https://blog.govcommsinstitute.com/podcast/utilising-digital-marketing-tools-for-success) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) [From the Vault](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault) ### [Communicating the Benefits of Content Marketing with Russell Sparkman (2015)](https://blog.govcommsinstitute.com/podcast/communicating-the-benefits-of-content-marketing) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) [From the Vault](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault) ### [The Power of Content Marketing in Government with Shannah Hayley (2016)](https://blog.govcommsinstitute.com/podcast/the-power-of-content-marketing-in-government) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) [From the Vault](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)