---
title: Mastering Social Media in the Public Sector with Roger Christie (2021)
description: We revisit our conversation with Roger Christie, Founder and Managing Director of Propel.
image: https://blog.govcommsinstitute.com/hubfs/Blog%20cover%20From%20The%20Vault%20(1200%20%C3%97%20627%20px)%201-1.png
---

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# Mastering Social Media in the Public Sector with Roger Christie (2021)

[![](https://blog.govcommsinstitute.com/hubfs/GovComms%20Institute%20Logo-01.jpg)  GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

  | Nov 8, 2023, 10:25:37 AM

[From the Vault](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault)

![](https://blog.govcommsinstitute.com/hubfs/Blog%20cover%20From%20The%20Vault%20(1200%20%C3%97%20627%20px)%201-1.png)

This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.

 

<iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" src="https://open.spotify.com/embed/episode/5OF3gOU2aItmylg3SOwq6A?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="eager"></iframe>

Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to sell social media, but rather see social media as a meeting point.

Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”.

LinkedIn - [https://www.linkedin.com/in/rogerchristie/](https://www.linkedin.com/in/rogerchristie/) 

---

###### About the Author

GovComms Institute Team

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