--- title: The Citizen Focus with Martin Schipany (2016) description: We revisit our conversation with Martin Schipany, the Head of City Communications for Vienna’s Press and Information Services. image: https://blog.govcommsinstitute.com/hubfs/MicrosoftTeams-image%20(2)-May-24-2023-12-56-31-8310-AM.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/the-citizen-focus-0) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # The Citizen Focus with Martin Schipany (2016) [![](https://blog.govcommsinstitute.com/hubfs/GovComms%20Institute%20Logo-01.jpg)  GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)  | May 24, 2023 10:57:12 AM [From the Vault](https://blog.govcommsinstitute.com/podcast/tag/from-the-vault) ![](https://blog.govcommsinstitute.com/hubfs/MicrosoftTeams-image%20(2)-May-24-2023-12-56-31-8310-AM.png) This week on GovComms ‘From the Vault’, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, [Martin Schipany](https://www.linkedin.com/in/martin-schipany-54b87a214/). They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens. > *"We created the so-called 'citizen journey'. Citizen journey is comparable to the customer journey as we know it from marketing, or also content marketing, so you know in which situation your customer needs which kind of information." - Martin Schipany* During the interview with David Pembroke, [Martin Schipany](https://www.linkedin.com/in/martin-schipany-54b87a214/) delves into the crucial task of engaging political media officers in a government setting. They also delve into the state of content marketing adoption in Europe and emphasise the need to understand citizens' journeys across all government departments. Lastly, they discuss the importance of communications teams' proximity to leadership and tactics for persuading governments to embrace digital technologies. LinkedIn - [https://www.linkedin.com/in/martin-schipany-54b87a214/](https://www.linkedin.com/in/martin-schipany-54b87a214/)  --- To access the transcript for this episode: [InTransition Episode #53 – Interview with Martin Schipany](https://blog.govcommsinstitute.com/hubfs/InTransition-Ep-53-Martin-Schipany-transcript.pdf) --- ###### About the Author GovComms Institute Team ### On the same subject ### [EP#156: Mastering Public Communication Strategies, Leadership and Campaigns](https://blog.govcommsinstitute.com/podcast/ep156-mastering-public-communication-strategies-leadership-and-campaigns) [GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team) ### [EP#65 - Government communications matters - removing barriers to equip citizens with information](https://blog.govcommsinstitute.com/podcast/government-communications-matters-removing-barriers-to-equip-citizens-with-information) [Alun Probert](https://blog.govcommsinstitute.com/podcast/author/alun-probert) [Alun Probert](https://blog.govcommsinstitute.com/podcast/tag/alun-probert), [Content marketing](https://blog.govcommsinstitute.com/podcast/tag/content-marketing) ### [EP #79: The citizen focus](https://blog.govcommsinstitute.com/podcast/the-citizen-focus) [Martin Schipany](https://blog.govcommsinstitute.com/podcast/author/martin-schipany) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Martin Schipany](https://blog.govcommsinstitute.com/podcast/tag/martin-schipany) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)