Talk to us fb li tw in
Back to blog

Utilising Digital Marketing Tools for Success with Ian Cleary (2015)

In this episode of Govcomms ‘From the Vault’, we revisit our conversation with Ian Cleary, Founder of the acclaimed social media training business and blog, RazorSocial. He joins host David Pembroke remotely from Dublin, Ireland.

With over 15 years in the software industry, Ian shares his technical expertise in utilising various applications to boost your content marketing efforts.

Ian's RazorSocial, a global leader in providing expert advice on social media tools, has been a game-changer in the digital marketing industry. Tune in as Ian unveils the essence of selecting the right tools to enhance your social media marketing and blogging, encapsulating insights from his venture, the RazorSocial Training Academy.

LinkedIn - 


show notes:

Tools to identify potential audiences and influencers
PeekAnalytics (
Twtrland ( 
Attensity (

Tools to identify the topics for and types of content you should create
BuzzSumo ( 
GroupHigh ( 
Little Bird (

Tools to help you meet audience requirements
Survey Monkey (
Ahrefs (

Tools to help you curate content
feedly ( 
Content Gems ( 
Scoop. It! ( 
Hootsuite (

Tools to help you create content
InBoundWriter ( 
Wordpress ( 
CoSchedule ( 

Tools for measurement and evaluation
28.41 Google Analytics ( 
31.42 Simply Measured ( 
31.55 Social Bakers ( 

SEMrush ( 
Meet Edgar ( 
RazorSocial ( 
contentgroup ( 
Social Media Examiner ( 
Content Marketing Institute ( 
Businesses Grow ( 
Convince & Convert ( 

About the Author