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EP #13: Knowing what your audience wants through effective measurement


In another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the content group Content Communication Methodology and using audience measurement.

Though the benefits are apparent, this process is often left till the last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects.

Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects.

“We test, and we learn, in service of our audience.”

Liked today’s episode? Register to our Content Communication Masterclasses to learn firsthand the value of measurement and evaluation in government communication.

Discussed in this episode:

  • The growing streams for communication
  • Measurement and evaluation as a tool to increase capability
  • A step-by-step guide to implementing M&E
  • Audience as priority one, two, and three
  • M&E as spending more time now to spend less time later

About the Author

FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p...