--- title: "EP#32: Improving measurement in government" description: Mark Hocknell is a performance measurement expert with over 25 years of experience in corporate management, consulting and academia. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/improving-measurement-in-government) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#32: Improving measurement in government [ Mark Hocknell](https://blog.govcommsinstitute.com/podcast/author/mark-hocknell)  | Nov 11, 2021 8:42:07 PM [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Team Building](https://blog.govcommsinstitute.com/podcast/tag/team-building), [Mark Hocknell](https://blog.govcommsinstitute.com/podcast/tag/mark-hocknell) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) Mark Hocknell is a performance measurement expert with over 25 years of experience in corporate management, consulting and academia. He has completed his Masters degree in Business Administration at the Queensland University of Technology and has developed two business courses which he has now been teaching for 8 years. Beyond Mark’s experience teaching and consulting, he is also a member of the Industry Advisory Board at Griffith University. Mark has an established skill-set relating to performance measurement processes and evidence-based leadership. In 2015, Mark was appointed the Australasian partner for PuMP, a performance measurement process employed globally by over 40 organisations. Mark consistently runs workshops and speaks publicly about the importance of evidence-based approaches to outcome measurement. He will be in several cities throughout May, hosting workshops on how communicators can better measure outcome-based approaches in government. Discussed in this episode: - The essential steps required for measuring an outcome - Learning to define a vague concept or objective - An introduction to the PuMP methodology - Focusing on improvements over outcomes and setting measurable targets - The 8 steps of PuMP - Why what is observable is measurable - The challenges of adopting any new methodology - Where to learn more about PuMP and upcoming workshops --- ###### About the Author Mark Hocknell ### On the same subject ### [EP #06: How to successfully navigate government communication](https://blog.govcommsinstitute.com/podcast/how-to-successfully-navigate-government-communication) [Neryl East](https://blog.govcommsinstitute.com/podcast/author/neryl-east) [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Traditional Media](https://blog.govcommsinstitute.com/podcast/tag/traditional-media), [Neryl East](https://blog.govcommsinstitute.com/podcast/tag/neryl-east) ### [EP #15: Breaking down silos, making room for communication](https://blog.govcommsinstitute.com/podcast/breaking-down-silos-making-room-for-communication) [Stephanie McCormick](https://blog.govcommsinstitute.com/podcast/author/stephanie-mccormick) [Communications](https://blog.govcommsinstitute.com/podcast/tag/communications), [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Stephanie McCormick](https://blog.govcommsinstitute.com/podcast/tag/stephanie-mccormick), [Traditional Media](https://blog.govcommsinstitute.com/podcast/tag/traditional-media) ### [EP #14: Strategic communication and gamification, where two worlds collide](https://blog.govcommsinstitute.com/podcast/strategic-communication-and-gamification-where-two-worlds-collide) [Kerstin Oberprieler](https://blog.govcommsinstitute.com/podcast/author/kerstin-oberprieler) [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Kerstin Oberprieler](https://blog.govcommsinstitute.com/podcast/tag/kerstin-oberprieler) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)