Talk to us fb li tw in
Back to blog

Gen Z and the Future of Government Communication with Claire Madden (2018)

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials’ and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift and what communicators can learn from these leaders of tomorrow though still young today.

By 2030, it's projected that Gen Z will make up one-third of the Australian workforce, setting the stage for an evolution in the way we communicate and work.

This conversation explored the essential role of social media in shaping this generation's worldview and explore why it's crucial for governmental bodies and the public sector to harness their unique skill sets.

“Your content is in a hyper competitive world, you have to make sure that that content is relevant to that audience, and is delivered to them in the channel that they prefer, at the time that they want it, in the format that they want it. Now, it’s a big challenge and it’s a big change and it’s why this capability needs to be built over time, but that’s where government has to get to.

Government has to become better at telling their stories so they can start to rebuild the trust deficit that there is in democratically elected institutions around the world.” – David Pembroke, Founder and CEO of contentgroup

Discussed in this episode:

  • Generational change and how Gen Z broke the mould
  • The material and technological impact on Gen Z
  • What technology has done to how people learn, research and communicate
  • Ways government and the public sector can utilise the skills and abilities of Gen Z
  • Gen Z are born knowing the rules of social media engagement
  • Advice to effectively communicate and talk with Gen Z

LinkedIn - 

About the Author