--- title: "EP #12: Using gen z to drive innovation in all sectors" description: While today they might just be at school or mastering streaks on Snapchat, one day Gen Z, the youth of today, will be the leaders of tomorrow image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/using-gen-z-to-drive-innovation-in-all-sectors) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #12: Using gen z to drive innovation in all sectors [ Clare Madden](https://blog.govcommsinstitute.com/podcast/author/clare-madden)  | Nov 11, 2021 8:05:48 PM [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Communication technology](https://blog.govcommsinstitute.com/podcast/tag/communication-technology), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Clare Madden](https://blog.govcommsinstitute.com/podcast/tag/clare-madden) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) While today they might just be at school or mastering streaks on Snapchat, one day Gen Z, the youth of today, will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet. But what’s more shocking is they’re more than prepared for such an occurrence and ready to face this task as it comes. While there is uncertainty in what this change will bring, they already know what change looks like and how to navigate it. This week we’re joined by Claire Madden, author of Hello Gen Z and social researcher on generational engagement. Claire explores with David the technological cultural shift and what we as communicators can learn from these leaders of tomorrow though still young today. **Discussed in this episode:** - Generational change and how Gen Z broke the mould - The material and technological impact on Gen Z - What technology has done to how people learn, research, and communicate - Ways government and the public sector can utilise the skills and abilities of Gen Z - Gen Z are born knowing the rules of social media engagement - Advice to effectively communicate and talk with Gen Z --- ###### About the Author Clare Madden ### On the same subject ### [EP #97: Communicating cyber security](https://blog.govcommsinstitute.com/podcast/communicating-cyber-security) [Shey Dimon](https://blog.govcommsinstitute.com/podcast/author/shey-dimon) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Communication technology](https://blog.govcommsinstitute.com/podcast/tag/communication-technology), [Artificial Intelligence](https://blog.govcommsinstitute.com/podcast/tag/artificial-intelligence), [Shey Dimon](https://blog.govcommsinstitute.com/podcast/tag/shey-dimon), [Cyber Technology](https://blog.govcommsinstitute.com/podcast/tag/cyber-technology) ### [EP #78: Moving fast in the media landscape](https://blog.govcommsinstitute.com/podcast/moving-fast-in-the-media-landscape) [Ian Czenz](https://blog.govcommsinstitute.com/podcast/author/ian-czenz) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Communication technology](https://blog.govcommsinstitute.com/podcast/tag/communication-technology), [Ian Czenz](https://blog.govcommsinstitute.com/podcast/tag/ian-czenz) ### [EP #19: The evolution of communication and leadership](https://blog.govcommsinstitute.com/podcast/the-evolution-of-communication-and-leadership) [Adrian Cropley](https://blog.govcommsinstitute.com/podcast/author/adrian-cropley) [Strategic Communication](https://blog.govcommsinstitute.com/podcast/tag/strategic-communication), [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Adrian Cropley](https://blog.govcommsinstitute.com/podcast/tag/adrian-cropley) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)