This GovComms podcast episode welcomes back Roger Christie, the Founder of Propel Group.
Following on from part one, CEO and Founder of contentgroup David Pembroke discusses all things P-L-A-N Framework (Profile, Listening, Action and Network) with Roger. The pair deep dive into how the P-L-A-N framework can/should be implemented and what leaders can gain from Propel Groups recent White paper investigation.
Roger stresses that participating in discussion on social media are more important than ever. Staying silent and hoping 'it will pass' is no longer the way of the future. The main findings of the report stressed that participation protects reputation.
Discussed in this episode:
- Using social media in a human way
- Recommendations for approaching building a brand
- Why visibility on social media is so important for leaders
About the Author
Roger Christie
Roger Christie is the Founder & Managing Director of Propel – a multi award-winning consultancy that helps leaders and organisations build purposeful digital brands. For more than fifteen years, Roger has partnered with government, corporate and NGO ...