--- title: "EP #18: How project management can transform your communication strategy" description: Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/how-project-management-can-transform-your-communication-strategy) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #18: How project management can transform your communication strategy [ Geoff Fisher](https://blog.govcommsinstitute.com/podcast/author/geoff-fisher)  | Nov 11, 2021 8:18:55 PM [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communication Strategy](https://blog.govcommsinstitute.com/podcast/tag/communication-strategy), [Audience](https://blog.govcommsinstitute.com/podcast/tag/audience), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Geoff Fisher](https://blog.govcommsinstitute.com/podcast/tag/geoff-fisher) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) This week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework. Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government. This week’s episode breaks down myths that surround comms teams, injecting project management and strategic thinking into communication and increasing your stakeholder engagement. Most importantly, Geoff outlines not only the ‘why’ but also ‘how’, through the Framework, this is achievable. If you enjoyed today’s episode or have any questions [get in touch](https://contentgroup.com.au/contact-us/)! Also discussed in this episode: - The future of government communication - How to successfully start a communication strategy - Why communication is important throughout, not just at the end - Injecting comms into the policy team - Comms as more than the ‘Colouring-in Department’ - Keeping the audience involved and informed --- ###### About the Author Geoff Fisher ### On the same subject ### [EP #09: Building capability in your communication team](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team) [David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke) [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts) ### [EP #118 Part one: The importance of social media  insights](https://blog.govcommsinstitute.com/podcast/part-one-the-importance-of-social-media-insights) [Roger Christie](https://blog.govcommsinstitute.com/podcast/author/roger-christie) [Social Media Strategy](https://blog.govcommsinstitute.com/podcast/tag/social-media-strategy), [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Government Consulting](https://blog.govcommsinstitute.com/podcast/tag/government-consulting), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [statistical insights](https://blog.govcommsinstitute.com/podcast/tag/statistical-insights) ### [EP #07 Digital trends and opportunity for government communication](https://blog.govcommsinstitute.com/podcast/digital-trends-and-opportunity-for-government-communication) [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/author/caroline-fisher) [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Caroline Fisher](https://blog.govcommsinstitute.com/podcast/tag/caroline-fisher) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)