--- title: EP#123 Fast Forward description: Join us as we look into the Crystal ball to find out where Government Communications is heading in the near future. image: https://blog.govcommsinstitute.com/hubfs/Untitled%20design%20(13).png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep122-best-bits-0) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#123 Fast Forward [![](https://blog.govcommsinstitute.com/hubfs/1599802639461.jfif)  David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)  | Dec 21, 2021 2:23:08 PM [Communications](https://blog.govcommsinstitute.com/podcast/tag/communications), [Government](https://blog.govcommsinstitute.com/podcast/tag/government) ![](https://blog.govcommsinstitute.com/hubfs/Untitled%20design%20(13).png) In this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.   The pair discuss how government departments should begin to think like a media company's and have a content strategy to improve internal communications. There is an opportunity for communicators to add value to organisations by becoming an enabler of cross-functional teams, according to David Pembroke. David and Andy also discusses the need for government to clearly communicate to its citizens in this age of misinformation and disinformation. Making use of emerging, relevant platforms and the importance of putting the citizen before the message, are all aspects covered in this episode. Discussed in the episode - The future of Government Communications - How to optimise digital technology - where we are going next in the world of Communications   --- ###### About the Author David Pembroke FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p... ### On the same subject ### [EP#119 Part Two: Protecting Reputation](https://blog.govcommsinstitute.com/podcast/ep119-part-two-protecting-reputation-with-roger-christie) [Roger Christie](https://blog.govcommsinstitute.com/podcast/author/roger-christie) [Communications](https://blog.govcommsinstitute.com/podcast/tag/communications), [Communication Strategy](https://blog.govcommsinstitute.com/podcast/tag/communication-strategy), [Government Social Media](https://blog.govcommsinstitute.com/podcast/tag/government-social-media), [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [Media consumption](https://blog.govcommsinstitute.com/podcast/tag/media-consumption), [Podcast](https://blog.govcommsinstitute.com/podcast/tag/podcast), [Communication Framework](https://blog.govcommsinstitute.com/podcast/tag/communication-framework) ### [EP #09: Building capability in your communication team](https://blog.govcommsinstitute.com/podcast/building-capability-in-your-communication-team) [David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke) [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts) ### [EP #01 Our story - The future of government communication and content group](https://blog.govcommsinstitute.com/podcast/our-story-the-future-of-government-communication-and-content-group) [David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)