Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the Board.
In this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communication Services (GCS) in the UK.
Discover the role of the GCS in centralising and standardising government communications in the UK, achieve cost savings, and crafting more effective messaging.
We hear about Russell’s experience as Director of Group Communications at the UK Department for Business, Innovation and Skills, as well as International Chair of the IABC and Director of Engage for Success.
Discussed in this episode:
- Maximising communications budgets
- Using a project management approach to reform communications
- Creating long-term marketing strategies
- Strong bold leadership and sharp project management
- Future directions and innovations within the GCS.
LinkedIn - https://www.linkedin.com/in/russellgrossman/