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EP#159: The Evolving Communication Profession and Human-Centred Approach to A.I.

In this episode of the GovComms Podcast, host David Pembroke welcomes back Jennifer Muir, a communication professional with over 25 years of experience in the field.

Jennifer, who has recently been appointed to the Global Alliance board for Public Relations and Communication Management, shares insights into the Global Alliance's mission and her role in leading international collaborations and community connections across the Asia-Pacific region. Her discussion emphasises the rapid growth of the communication profession in Asia and the need for aligning professional standards globally.

The conversation also discusses the transformative impact of artificial intelligence on the communications field. Jennifer highlights the importance of a human-centred approach to AI, urging communication professionals to understand and responsibly use AI tools. She discusses the slower adoption of AI in government due to regulatory and privacy concerns, contrasting it with the faster-paced technology advancements in the private sector.

Jennifer also shares information about the upcoming World PR Conference (WPRF) in Bali in November 2024, a great opportunity for communicators for professional growth and networking opportunities. More information about this conference can be found at:

Stream the episode on Spotify:

Watch the episode on YouTube:


Discussed in this episode:

  • Professional capability frameworks and their alignment in the ASEAN region.
  • Importance of trust and transparency in corporate and government communications.
  • Role of the Public Relations Institute of Australia and its recent name change.
  • The benefits of attending international communication conferences for professional development.


Show notes:



A transcript of this episode can be found here.

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