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EP#143 The View of Communications from 30,000 Feet

In this episode, we take to the air and view the state of government communication from 30,000 feet.

With a little help from some of the guests we interviewed in 2022, we embark on a nostalgic trip down memory lane. 

As part of our best bits episode, we bring back some of our key conversations with guests Carlotta Alfonsi, Sanjay Pradhan, Karine Badr, Jodie Conduit, Patrick Kidd and Sharyn Rundle-Thiele.

"Citizens actually look at the government as unitary. They don't understand or necessarily care about the silos of the internal bureaucracy of government. When they see disjointed or not coordinated messages coming their way, it can create confusion and it can actually undermine the efficacy of each of the communication of different ministries that might on their own be quite well crafted and effective." - Carlotta Alfonsi
"The fact that the nature of work is changing, technology is being used across all jobs. Nine out of 10 jobs will need people who are digitally literate in the next three years". - Patrick Kidd

Discussed In this episode:

  • The importance of citizen centric government
  • Challenges of facing both misinformation and disinformation
  • Cohesive Communication
  • Why collective engagement is so important

Transcript for this episode can be found here: EP#143 The view of communications from 30,000 feet with David Pembroke and Others 

About the Author

FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p...