Session Overview:
In this session from the 2020 GovComms Festival, Jeff Frenchshowshow government can adopt a more citizen-focused approach to social policy, and how government communications can meet this goal.
Jeff is a Visiting ProfessoratBrighton University andtheCEOofStrategic Social Marketing.
Jeff explains why government communication professionals need to work with citizens to promote social development. He also explains how to create a more citizen-focused approach to social programs which leads to more effective and responsive services.
Jeff outlines the reasons why the citizen-focused social policy is important in 2020, citing the low level of trust in government and the rapidly changing political, economic, and health landscape.
Jeff also discusses the limitations of government and some of the pervasive and popular myths around policy delivery that exist today. Please note that this video is a live recording of a presentation of the GovComms Festival.
After watching this video, you will be able to:
- Understandwhy governments must adopt a citizen-focused approach to social policy.
- Understandthe limitations of government, and some of the myths that have become conventional wisdom in government policy today
