Session Overview:
In this presentation from the 2020 GovComms Festival, Dr. Fiona Spotswood from the University of Bristol joins us from the UK to discuss her extensive research into advancing the efficacy of physical activity policy and intervention for ‘Better Health’.
In her research, Dr. Spotswoodlooked at the effects of the UK Government’s social marketing campaign that aimed to improve exercise during the pandemic. In her research, she found that mothers from low socio-economic areas, in particular, were not responding to the campaign, still not being motivated to exercise.
Watch this important and relevant presentation to understand the importance of researching and understanding the needs of your target audience when creating a social marketing campaign that is effective for all relevant audiences.
Please note that this video is a live recording of a presentation of the GovComms Festival.
After watching this video, you will
- Learn about the research undertaken by Dr. Spotswood into mothers' physicalwell-being in the UK.
- Understandtherole that social marketing can play when linked with physical activity research.
- KnowhowDr. Spotswood’s research can be utilised in relation to the COVID-19 pandemic.
