--- title: "EP #17: Using empathy and storytelling to connect with your audience" description: A leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/using-empathy-and-storytelling-to-connect-with-your-audience) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #17: Using empathy and storytelling to connect with your audience [ Robert Rose](https://blog.govcommsinstitute.com/podcast/author/robert-rose)  | Nov 11, 2021 8:18:28 PM [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Robert Rose](https://blog.govcommsinstitute.com/podcast/tag/robert-rose) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) [TAKE PART IN OUR AUDIENCE SURVEY AND WIN!](https://www.surveymonkey.com/r/cg-audience-survey-2018) This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World. Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implementation of empathy and storytelling to capture your audience’s attention. Alarmingly, the tools and solutions Robert provides are a lot simpler than you may think! If you missed Part 1 make sure to find it wherever you listen to podcasts. Discussed in Part 2: - Putting your content strategy to use, effectively - Creating goals and actually reaching them - The power of stepping away from technology - Finding empathy and following it through - Discovering unique ways to reach your audience – [read our blog on the same topic](https://contentgroup.com.au/2018/07/thinking-outside-of-the-box-to-find-your-target-audience/) - Learning what your audience wants and delivering it --- ###### About the Author Robert Rose ### On the same subject ### [EP#16: Creating a content strategy to impress your boss](https://blog.govcommsinstitute.com/podcast/creating-a-content-strategy-to-impress-your-boss) [Robert Rose](https://blog.govcommsinstitute.com/podcast/author/robert-rose) [Content Strategy](https://blog.govcommsinstitute.com/podcast/tag/content-strategy), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Robert Rose](https://blog.govcommsinstitute.com/podcast/tag/robert-rose) ### [EP #11: How to effectively measure the stories you're telling](https://blog.govcommsinstitute.com/podcast/how-to-effectively-measure-the-stories-youre-telling) [Todd Wheatland](https://blog.govcommsinstitute.com/podcast/author/todd-wheatland) [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Working with data](https://blog.govcommsinstitute.com/podcast/tag/working-with-data), [Todd Wheatland](https://blog.govcommsinstitute.com/podcast/tag/todd-wheatland) ### [EP#66 - Fostering care and compassion within community](https://blog.govcommsinstitute.com/podcast/fostering-care-and-compassion-within-community) [Lucy Ibrahim](https://blog.govcommsinstitute.com/podcast/author/lucy-ibrahim) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Communication skills](https://blog.govcommsinstitute.com/podcast/tag/communication-skills), [Best Practices](https://blog.govcommsinstitute.com/podcast/tag/best-practices), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Lucy Ibrahim](https://blog.govcommsinstitute.com/podcast/tag/lucy-ibrahim) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)