--- title: "EP#16: Creating a content strategy to impress your boss" description: Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead, and the growing role of content in organisations. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/creating-a-content-strategy-to-impress-your-boss) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#16: Creating a content strategy to impress your boss [ Robert Rose](https://blog.govcommsinstitute.com/podcast/author/robert-rose)  | Nov 11, 2021 8:09:02 PM [Content Strategy](https://blog.govcommsinstitute.com/podcast/tag/content-strategy), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Robert Rose](https://blog.govcommsinstitute.com/podcast/tag/robert-rose) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) [TAKE PART IN OUR AUDIENCE SURVEY AND WIN!](https://www.surveymonkey.com/r/cg-audience-survey-2018) This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder, and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead, and the growing role of content in organisations. Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly. Discussed in Part 1: - Driving emotion and empathy to break through the noise - Creating scalable content - **Creating an evidence-based case for a content strategy** - The tools to build and evaluate your content strategy - Distributing content in a timely manner - “Culture eats strategy for breakfast” --- ###### About the Author Robert Rose ### On the same subject ### [EP #17: Using empathy and storytelling to connect with your audience](https://blog.govcommsinstitute.com/podcast/using-empathy-and-storytelling-to-connect-with-your-audience) [Robert Rose](https://blog.govcommsinstitute.com/podcast/author/robert-rose) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Robert Rose](https://blog.govcommsinstitute.com/podcast/tag/robert-rose) ### [EP #11: How to effectively measure the stories you're telling](https://blog.govcommsinstitute.com/podcast/how-to-effectively-measure-the-stories-youre-telling) [Todd Wheatland](https://blog.govcommsinstitute.com/podcast/author/todd-wheatland) [Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Working with data](https://blog.govcommsinstitute.com/podcast/tag/working-with-data), [Todd Wheatland](https://blog.govcommsinstitute.com/podcast/tag/todd-wheatland) ### [EP #14: Strategic communication and gamification, where two worlds collide](https://blog.govcommsinstitute.com/podcast/strategic-communication-and-gamification-where-two-worlds-collide) [Kerstin Oberprieler](https://blog.govcommsinstitute.com/podcast/author/kerstin-oberprieler) [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Kerstin Oberprieler](https://blog.govcommsinstitute.com/podcast/tag/kerstin-oberprieler) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)