How can digital communication drive real-world social impact? In this episode of GovComms, host David Pembroke sits down with Nicholas Bruneau, a leader in digital advocacy and purpose-driven marketing. Nicholas reflects on how effective digital strategies can rally support and create change, drawing from his extensive experience with international organisations like the UN and the World Bank.
Nicholas introduces his AGILE Framework for Social Impact Communications, which focuses on using a startup mindset, embracing digital-first strategies, and telling authentic stories that engage and empower audiences. He shares how organisations can repurpose content and build meaningful, lasting movements that resonate beyond the digital space.
The conversation dives into case studies like the "Raise Your Hand" campaign for global education, which successfully raised over $4 billion during the pandemic. Nicholas highlights how AGILE, data-driven communication strategies can generate significant results, even in the most challenging circumstances.
Stream the episode on Spotify:
Discussed in this episode:
- Digital communications for social impact through advocacy.
- AGILE Framework empowering public sector organisations.
- "Raise Your Hand" campaign
- Storytelling and digital tools to drive community engagement
- Post-pandemic shifts and growing risk aversion in digital strategy
- Data-driven strategies for greater communication impact
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