On this episode of Govcomms, contentgroup CEO David Pembroke is joined once again by the Founding Director of Social Marketing @ Griffith, Professor Sharyn Rundle-Thiele.
Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet. She has worked on numerous social marketing projects that help tackle issues such as marine pollution in Indonesia, unhealthy eating habits of military personnel, domestic pet and wildlife interactions and teen drinking habits.
In this conversation, we revisit the concept of ‘social marketing’ and uncover the positive impact it can create. Sharyn also highlights some of her recent work that involved mitigating koala threat from dogs and raising awareness of the importance of cleaning leaves in gutters.
"Social marketers basically have a shopping list of six or eight things that they do, and the science is really clear now that, do more of those things and the rates of behaviour change are higher.
The longer someone engages with the program, the more the individual changes, so this might be that they've spent more hours with you.
They've come to some different things or read different communications that are available, and in doing so, they've gone on a much, much deeper, deeper journey themselves.
And you just see rates of change for them that just go off the charts and are so much higher than someone who just has a fleeting moment with you.
So engagement really matters." - Prof Sharyn Rundle-Thiele
We conclude the episode with details about the Change 2023 conference hosted by Social Marketing @ Griffith, which will take place on the 19th and 20th of October, with options to attend either in-person or online.
This conference delves into the latest insights and best practices for achieving measurable change that benefits people, communities, and the planet. Govcomms listeners are eligible for a 10% discount on their tickets using the code CONTENTGROUP10. Reserve your spot today by visiting their website: https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith/change-conference .