--- title: EP# 121 2021 Rewind description: In the hosting chair is an old friend of David's, Andrew Bell. The pair begin by talking about David's introduction to communications and why he transitioned from mainstream media to helping government improve their communications. image: https://blog.govcommsinstitute.com/hubfs/Untitled%20design%20(9)-1.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep-121-2021-rewind) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP# 121 2021 Rewind [![](https://blog.govcommsinstitute.com/hubfs/1599802639461.jfif)  David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke)  | Dec 20, 2021 3:46:30 PM [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [reflection](https://blog.govcommsinstitute.com/podcast/tag/reflection) ![](https://blog.govcommsinstitute.com/hubfs/Untitled%20design%20(9)-1.png) To move forward, it is often good to reflect.  In this GovComms podcast episode we turn the tables on GovComms podcast host David Pembroke to get his take on 2021.   This podcast deep dives into lessons learnt and challenges faced in the year coming to a close. Nothing is off limits. In the hosting chair is an old friend of David's, Andrew Bell. The pair begin by talking about David's introduction to communications and why he transitioned from mainstream media to helping government improve their communications.   David stresses the importance of having a story that is consistent and can be connected to over a period of time. He shares that in order "to be effective you need to think very clearly and very carefully about what you are going to say." As there has been an evident shift in the way people communicate as a result of this pandemic, governments "can see that they need to take advantage of this ability to be able to go direct" say David. Discussed in this episode - What was learnt in 2021 - The richness of social platforms - Where to from here? --- ###### About the Author David Pembroke FOUNDER AND CEO OF CONTENTGROUP | Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this p... ### On the same subject ### [EP#43: Building a digital footprint](https://blog.govcommsinstitute.com/podcast/building-a-digital-footprint) [Brenda Duran](https://blog.govcommsinstitute.com/podcast/author/brenda-duran) [Government Social Media](https://blog.govcommsinstitute.com/podcast/tag/government-social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Citizen Communication](https://blog.govcommsinstitute.com/podcast/tag/citizen-communication), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Brenda Duran](https://blog.govcommsinstitute.com/podcast/tag/brenda-duran) ### [EP #93: Technology, listening and communications](https://blog.govcommsinstitute.com/podcast/technology-listening-and-communications) [Jim Macnamara](https://blog.govcommsinstitute.com/podcast/author/jim-macnamara) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Communication technology](https://blog.govcommsinstitute.com/podcast/tag/communication-technology), [Listening Cultures](https://blog.govcommsinstitute.com/podcast/tag/listening-cultures), [Jim Macnamara](https://blog.govcommsinstitute.com/podcast/tag/jim-macnamara) ### [EP#122 Best Bits](https://blog.govcommsinstitute.com/podcast/ep122-best-bits) [David Pembroke](https://blog.govcommsinstitute.com/podcast/author/david-pembroke) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)