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GOVCOMMS
INSTITUTE blog

GovComms explores our industry through conversation with industry greats, experts and innovators from around the world. (17)

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A podcast by contentgroup, GovComms explores our industry through conversation with industry greats, experts and innovators from around the world. Hosted by our Founder and CEO David Pembroke, we share with you insights from our years of experience and through the vast knowledge of our guests. Whether you’re an industry professional or just starting out, this podcast is a must listen.

David Pembroke, Podcasts, Robert Rose

EP #17: Using empathy and storytelling to connect with your audience

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World.

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Content Strategy, David Pembroke, Podcasts, Robert Rose

EP#16: Creating a content strategy to impress your boss

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder, and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic ...

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Communications, Social Media, David Pembroke, Digital Communication, Podcasts, Stephanie McCormick, Traditional Media

EP #15: Breaking down silos, making room for communication

To let your communication strategy flourish, you need to get everyone involved. In this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication.

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Government, Communication, David Pembroke, Podcasts, Kerstin Oberprieler

EP #14: Strategic communication and gamification, where two worlds collide

What do you know about ‘gamification’? Or more importantly government gamification? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audience engagement.

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Communication, David Pembroke, Podcasts

EP #13: Knowing what your audience wants through effective measurement

FIND GOVCOMMS WHEREVER YOU LISTEN TO PODCASTS In another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the content group Content Communication Methodology and using audience measurement.

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David Pembroke, Communication technology, Podcasts, Clare Madden

EP #12: Using gen z to drive innovation in all sectors

While today they might just be at school or mastering streaks on Snapchat, one day Gen Z, the youth of today, will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet.

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Storytelling, David Pembroke, Podcasts, Working with data, Todd Wheatland

EP #11: How to effectively measure the stories you're telling

Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations.

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Social Media, David Pembroke, Best Practices, Podcasts, Jenna Bradwell

EP #10: One woman, managing half a million social media followers

Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international visitors, alumni and academics all coming for a unique experience, ...

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Communication, Government Communication, Storytelling, David Pembroke, Podcasts

EP #09: Building capability in your communication team

This week on GovComms we explore the biggest problems faced in government communication, but more importantly, we provide answers to solve them. The secret? Tools to assist in building capability.

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