--- title: "EP #105: Mastering social marketing" description: In this conversation Sharyn discusses the true meaning of marketing and explains to us why it is one of the most misunderstood terms in the corporate world image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/mastering-social-marketing) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #105: Mastering social marketing [![](https://blog.govcommsinstitute.com/hubfs/ASVP9144-2.jpg)  Sharyn Rundle-Thiele](https://blog.govcommsinstitute.com/podcast/author/sharyn-rundle-thiele)  | Nov 11, 2021 9:35:18 PM [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Best Practices](https://blog.govcommsinstitute.com/podcast/tag/best-practices) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png) On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele.         Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet. In this conversation Sharyn discusses the true meaning of marketing and explains to us why it is one of the most misunderstood terms in the corporate world, and how we as communications professionals can learn to explain marketing to the world in the correct way. Sharyn also explains how effective good social marketing can be, using as an example a project that her and the team at Social Marketing @ Griffith worked on where they used social marketing to successfully reduce the death rate of Koala’s by dogs. Following on from this example, Sharyn shares with David and the audience some tips for creating a successful social marketing campaign, and how these steps can be incorporated into the work of all communications professionals. In the episode, Sharyn also shares with us how she feels digital technology has changed and evolved the communications professions. David and Sharyn finish off the episode focusing on the future of Social Marketing @ Griffith, and where Sharyn sees the organisation 12-18 months from now. To get in contact with Sharyn and the team at Social Marketing @ Griffith, visit their [website](https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith) where you can learn about all the courses that they offer on Social Marketing and find all their contact details. **Discussed in this episode:** - Why is marketing such a misunderstood term? - How social marketing can create behaviour change. - Tips for creating a successful social marketing campaign. --- ###### About the Author Sharyn Rundle-Thiele Sharyn’s mission is to see marketing applied in communications more often. She believes that it is the only voluntary approach that can be applied to change people’s behavior. ### On the same subject ### [EP #104: Agile Delivery](https://blog.govcommsinstitute.com/podcast/agile-delivery) [Sharyn Rundle-Thiele](https://blog.govcommsinstitute.com/podcast/author/sharyn-rundle-thiele) [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Best Practices](https://blog.govcommsinstitute.com/podcast/tag/best-practices), [Sharyn Rundle-Thiele](https://blog.govcommsinstitute.com/podcast/tag/sharyn-rundle-thiele) ### [EP#61 - Government communications in the UK](https://blog.govcommsinstitute.com/podcast/government-communications-in-the-uk) [Rusell Grossman](https://blog.govcommsinstitute.com/podcast/author/rusell-grossman) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Leadership](https://blog.govcommsinstitute.com/podcast/tag/leadership), [Finance](https://blog.govcommsinstitute.com/podcast/tag/finance), [Project Management](https://blog.govcommsinstitute.com/podcast/tag/project-management), [Rusell Grossman](https://blog.govcommsinstitute.com/podcast/tag/rusell-grossman) ### [EP#41: Frontiers of policy communications](https://blog.govcommsinstitute.com/podcast/frontiers-of-policy-communications) [Olga Stankova](https://blog.govcommsinstitute.com/podcast/author/olga-stankova) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Finance](https://blog.govcommsinstitute.com/podcast/tag/finance), [Olga Stankova](https://blog.govcommsinstitute.com/podcast/tag/olga-stankova), [Crisis communication](https://blog.govcommsinstitute.com/podcast/tag/crisis-communication) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)