--- title: "EP #104: Agile Delivery" description: In this conversation Sharyn discusses the true meaning of marketing and explains to us why it is one of the most misunderstood terms in the corporate world image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/agile-delivery) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #104: Agile Delivery [![](https://blog.govcommsinstitute.com/hubfs/ASVP9144-2.jpg)  Sharyn Rundle-Thiele](https://blog.govcommsinstitute.com/podcast/author/sharyn-rundle-thiele)  | Nov 11, 2021 9:34:02 PM [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Best Practices](https://blog.govcommsinstitute.com/podcast/tag/best-practices), [Sharyn Rundle-Thiele](https://blog.govcommsinstitute.com/podcast/tag/sharyn-rundle-thiele) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png) On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin.           Sonia has worked in Canberra for over 25 years and is currently working with the Department of Agriculture, Water and Resources as well as directing her very own practice, Redgrass Communications. In this conversation Sonia discusses the role that Agile Delivery plays in Communications and explains to David how it is different from strategic communications. She explains that being ‘Agile’ is all about keeping a flexible mindset and rebranding yourself or your organisation. Sonia also shares her view on company vision and mission statements, and what steps you should take to create not only a good, but effective one. Your vision should be an ‘elevator’ that helps bring those in your organisation to where you want them to be. Using her insights gained from user testing and research, Sonia also speaks to her love of IT, however acknowledges that people can sometimes get lost with it, particularly when it becomes a bit intense with tools such as coding. As a result, she tells us the important role she plays in translating ‘tech speak’ to publics, and how she goes about doing so. In the episode, Sonia also shares her advice to government communicators at a time where the industry is going through rapid change due to the result of the COVID-19 pandemic. David and Sonia finish off their conversation looking into the future, discussing what Sonia hopes to achieve in her career in the next few months. To get in contact with Sonia, contact her on [LinkedIn](https://www.linkedin.com/in/sonia-irwin/). To learn more about Agile Delivery, visit either Sonia’s company website, [Redgrass Communications](https://www.redgrass.com.au/) or the [IABC](https://www.iabc.com/) **Discussed in this episode:** - What is Agile Delivery and how can it assist you in communications. - How the communications landscape is changing in regard to ICT. - The importance of an effective company vision and mission statement. --- ###### About the Author Sharyn Rundle-Thiele Sharyn’s mission is to see marketing applied in communications more often. She believes that it is the only voluntary approach that can be applied to change people’s behavior. ### On the same subject ### [EP #105: Mastering social marketing](https://blog.govcommsinstitute.com/podcast/mastering-social-marketing) [Sharyn Rundle-Thiele](https://blog.govcommsinstitute.com/podcast/author/sharyn-rundle-thiele) [Social Media](https://blog.govcommsinstitute.com/podcast/tag/social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Best Practices](https://blog.govcommsinstitute.com/podcast/tag/best-practices) ### [EP#61 - Government communications in the UK](https://blog.govcommsinstitute.com/podcast/government-communications-in-the-uk) [Rusell Grossman](https://blog.govcommsinstitute.com/podcast/author/rusell-grossman) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Leadership](https://blog.govcommsinstitute.com/podcast/tag/leadership), [Finance](https://blog.govcommsinstitute.com/podcast/tag/finance), [Project Management](https://blog.govcommsinstitute.com/podcast/tag/project-management), [Rusell Grossman](https://blog.govcommsinstitute.com/podcast/tag/rusell-grossman) ### [EP#41: Frontiers of policy communications](https://blog.govcommsinstitute.com/podcast/frontiers-of-policy-communications) [Olga Stankova](https://blog.govcommsinstitute.com/podcast/author/olga-stankova) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Finance](https://blog.govcommsinstitute.com/podcast/tag/finance), [Olga Stankova](https://blog.govcommsinstitute.com/podcast/tag/olga-stankova), [Crisis communication](https://blog.govcommsinstitute.com/podcast/tag/crisis-communication) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)