In another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the content group Content Communication Methodology and using audience measurement.
Though the benefits are apparent, this process is often left till the last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects.
Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects.
“We test, and we learn, in service of our audience.”
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