---
title: "EP#161: LinkedIn mastery, storytelling secrets and the key to social media success"
description: In this episode, host David Pembroke interviews Dr. Nathan Borgford-Parnell, the science lead at the Climate and Clean Air Coalition.
image: https://blog.govcommsinstitute.com/hubfs/Stanley%20Social%20Tile.png
---
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# EP#161: LinkedIn mastery, storytelling secrets and the key to social media success
[ GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)
| Jul 10, 2024, 12:35:32 PM
[Featured](https://blog.govcommsinstitute.com/podcast/tag/featured)
In this episode of the GovComms Podcast, host David Pembroke interviews Stanley Henry, the founder and CEO of The Attention Seeker, a New Zealand-based content creation agency. Stanley shares his journey from growing up in South Auckland, working in hospitality across the globe, to leveraging LinkedIn for personal branding and marketing. His success on LinkedIn gave him the confidence to start his own business, which has since grown into a full-service advertising agency with a team of 31 and plans to expand into New York.
Stanley shares his insights on the art of storytelling and social media strategy, revealing how to captivate audiences across different platforms. He discusses the invaluable skills he gained from his hospitality career, which have helped him lead a successful team and manage business growth. Stanley also delves into the importance of balancing internal and client content creation, ensuring high-quality output while strategically expanding his business.
He offers valuable advice on storytelling, stressing the importance of authenticity and aligning brand messages with fundamental human truths. Stanley reflects on the continuous evolution of his business and his excitement about the future, encouraging listeners to focus on strategic storytelling to achieve success in the digital age. This episode is packed with tips, insights, and inspiration that you won’t want to miss!
Stream the episode on Spotify:
Discussed in this episode:
- Strategic use of LinkedIn for personal branding, business growth and client acquisition.
- Importance of authentic storytelling and effective techniques for different platforms.
- Understanding commercial storytelling impact and aligning brand messages to fundamental human truths.
- Managing growth and strategic reinvestment for sustained business quality and expansion.
Show notes:
- [Stanley Henry | LinkedIn](https://www.linkedin.com/in/stanleychenry/)
- [The Attention Seeker | TikTok](https://www.tiktok.com/@theattnseeker?_t=8njL72NTEHg&_r=1)
- [The Attention Seeker | Website](https://www.theattentionseeker.com/)
Transcript:
[A transcript of this episode can be found here.](https://blog.govcommsinstitute.com/hubfs/Stanley%20Henry%20Transcript.pdf)
---
###### About the Author
GovComms Institute Team
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