--- title: "EP#47: Creating behavioural change" description: Michelle has worked with government and corporate clients in every continent across all aspects of public policy and public affairs. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/creating-behavioural-change) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#47: Creating behavioural change [![](https://blog.govcommsinstitute.com/hubfs/Michelle%20Harrison.png)  Michelle Harrison](https://blog.govcommsinstitute.com/podcast/author/michelle-harrison)  | Nov 11, 2021 9:03:41 PM [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [Michelle Harrison](https://blog.govcommsinstitute.com/podcast/tag/michelle-harrison) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png) Dr Michelle Harrison is the global CEO of Kantar Public and the founding CEO of WPP Government and Public Sector Practice. She is responsible for the effectiveness of Kantar Public’s work around the world, and supports the delivery of major projects. Michelle has worked with government and corporate clients in every continent across all aspects of public policy and public affairs. Her career to date has included time in academia, international development, strategy, marketing and social research. She is a Davos speaker, book author and the founder of the WPP Executive Education Programmes in Public Communications and Behaviour Change. She has also led the establishment of WPP Government Practice Hubs in London, Brussels, Sydney, Beirut, Singapore and Nairobi. Discussed in this episode: - How great campaigns can fail without adequate research and testing - Methods of combining policy and communications - Why the best communications outcomes are produced through a united approach - Learning to embrace rapid technological change - Avoiding audience isolation - Why there is no replacement for face-to-face interaction - What behavioural change campaigns will look like in 5 years - The pains and gains of working with multiple communications channels - The current opportunity for government communications --- ###### About the Author Michelle Harrison Michelle Harrison is the CEO of Kantar Public and has led the transformation of Kantar's social research and polling entities into a global force in Evidence and Advisory. In 2015, she was named in FTSE 100 Board Report as a Woman to watch. ### On the same subject ### [EP#38: Communications for complex organisations](https://blog.govcommsinstitute.com/podcast/communications-for-complex-organisations) [Tanya Bowes](https://blog.govcommsinstitute.com/podcast/author/tanya-bowes) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [Transparency](https://blog.govcommsinstitute.com/podcast/tag/transparency), [Tanya Bowes](https://blog.govcommsinstitute.com/podcast/tag/tanya-bowes) ### [EP#57 - The revolution of listening](https://blog.govcommsinstitute.com/podcast/the-revolution-of-listening) [Carmel McGregor](https://blog.govcommsinstitute.com/podcast/author/carmel-mcgregor) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [Carmel McGregor](https://blog.govcommsinstitute.com/podcast/tag/carmel-mcgregor), [The revolution of listening](https://blog.govcommsinstitute.com/podcast/tag/the-revolution-of-listening) ### [EP#53 - Science communications](https://blog.govcommsinstitute.com/podcast/science-communications) [Dr Melanie Bagg](https://blog.govcommsinstitute.com/podcast/author/dr-melanie-bagg) [Fake News](https://blog.govcommsinstitute.com/podcast/tag/fake-news), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [Dr Melanie Bagg](https://blog.govcommsinstitute.com/podcast/tag/dr-melanie-bagg) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)