Session Overview
In this presentation, Adam Rowland from Kantar hosts a panel featuring guests with vast experience in executing mental health campaigns across Australia. The panel discusses how best to communicate these critical messages in the pandemic era.
Presenting on this panel are:
- Adam Rowland, National Director of Federal Government at Kantar Public
- Gennie Sheer, Campaign Director at R U OK?
- Lachlan Searle, Director of External Relations at Mental Health Australia
- Robyn Rutley, National Director at Kantar Public
This presentation delves into two of the key campaigns undertaken by these organizations surrounding mental health and the difficulties faced in the context of COVID-19. Critically, the panelists share their best tips and tricks for communicating during this time. One area of focus is the need to segment your audience and target them with specific, relevant messages to ensure cut-through and impact.
After watching this video, you will:
- Learn about communicating during COVID-19.
- Understand the nuances of relaying difficult messages and conversations such as those surrounding mental health.
- Appreciate the importance of having different campaigns for different audiences.
About the Author
Adam Rowland