This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content.
At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in around 20 countries with over 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixel of Separation.
Discussed in this episode:
• How businesses and marketer can capitalize on the interconnections of modern society
• The strategy behind growing your audience
• The evolution of published content: from magazines to smartphones and beyond
• How to go about converting viewers into consumers