--- title: "EP #81: Evolving your media practices" description: This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-2.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/evolving-your-media-practices) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #81: Evolving your media practices [ Mitch Joel](https://blog.govcommsinstitute.com/podcast/author/mitch-joel)  | Nov 11, 2021 9:25:24 PM [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Mitch Joel](https://blog.govcommsinstitute.com/podcast/tag/mitch-joel), [Digital Marketing](https://blog.govcommsinstitute.com/podcast/tag/digital-marketing) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-2.png)             This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content. At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in around 20 countries with over 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixel of Separation. Discussed in this episode: • How businesses and marketer can capitalize on the interconnections of modern society • The strategy behind growing your audience • The evolution of published content: from magazines to smartphones and beyond • How to go about converting viewers into consumers --- ###### About the Author Mitch Joel ### On the same subject ### [EP #62 - Transformation in advertising](https://blog.govcommsinstitute.com/podcast/transformation-in-advertising) [Bob Hoffman](https://blog.govcommsinstitute.com/podcast/author/bob-hoffman) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Digital Marketing](https://blog.govcommsinstitute.com/podcast/tag/digital-marketing), [Bob Hoffman](https://blog.govcommsinstitute.com/podcast/tag/bob-hoffman), [Paid Advertising](https://blog.govcommsinstitute.com/podcast/tag/paid-advertising) ### [EP #74: Creating a digital experience](https://blog.govcommsinstitute.com/podcast/creating-a-digital-experience) [Amanda Dennett](https://blog.govcommsinstitute.com/podcast/author/amanda-dennett) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Digital Marketing](https://blog.govcommsinstitute.com/podcast/tag/digital-marketing), [Amanda Dennett](https://blog.govcommsinstitute.com/podcast/tag/amanda-dennett) ### [EP #79: The citizen focus](https://blog.govcommsinstitute.com/podcast/the-citizen-focus) [Martin Schipany](https://blog.govcommsinstitute.com/podcast/author/martin-schipany) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Martin Schipany](https://blog.govcommsinstitute.com/podcast/tag/martin-schipany) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)