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Communicating with your target audience by segmenting based upon their values

Content Communication, Strategic Communication, Customer Segmentation, Customer, Communications Strategy, Audience Research, Audience

At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this...

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The three R’s of recycling content

Content Communication, Strategic Communication, Communications, Content, Digital, Writing, Communication, Communications Strategy, Content Strategy, Strategy, Example, Examples

Recycle, Re-purpose and Refresh

The internet is an insatiable beast; and trying to continually feed it fresh content is...

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Content with communications: why content communication is the future

Content Communication, Government, Communications Strategy, Content Strategy, Example, Content Group

The role of content in communication has seen astonishing growth in recent years. Separating itself from...

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Communication challenges governments, globally

Content Communication, Strategic Communication, Communications, Government, Writing, Communication, Communications Strategy, Content Strategy, Strategy, Example

My career started with both communication and government. At the age of 25, I had a completely different idea about my...

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The psychology of colour

Content Communication, Strategic Communication, Psychology, Communications, Government, Tips, Content, Digital, Communication, Communications Strategy, casestudy, Audience Research, Content Strategy, Business, Audience, Why, Strategy, Video, Colour

Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with...

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Case study: Government and Influencers

Content Communication, Strategic Communication, Communications, Government, Content, Digital, Communication, Communications Strategy, casestudy, Communicator, Social Media, Audience Research, Content Strategy, Business, Audience, Story, Story Telling, Example, Public relations, Examples, PR, Twitter, Storytelling

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea...

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Twitter set to double its character limit – why? And what does it mean for your comms strategy?

Content Communication, Strategic Communication, Communications, Tips, Content, Digital, Communication, Communications Strategy, Social Media, Blog, Strategy, Twitter

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy?

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Two ears, one mouth: How taking an Asian perspective will improve your communication

Content Communication, Strategic Communication, Communications, Government, Content, International Relations, Communication, Indonesia, Communications Strategy, Blog, ASEAN, Summit, ASEAN PR, Bali, Business, Strategy, Economic Growth

It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed...

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Social media on the campaign trail: Barack Obama and Donald Trump

Communications, Government, Trump, Communication, Communications Strategy, POTUS, Social Media, President, Obama, Politics, Policy, Facebook, Twitter, US

The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers?...

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When less isn’t more – pitfalls of link shortening

Content Communication, Communications, Tips, Digital, Writing, Communication, Communications Strategy, Social Media, Content Strategy, Why, Technology, Websites, Online, Content Group, Web Address, URL, Links

As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a...

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