EP#33: The dos and don’ts of public sector communications

Brent Hill joined the South Australian Tourism Commission in November 2015 as a public sector marketing communications specialist with experience in advertising, digital, public relations, sponsorship and communications across the banking, retail and telecommunications sectors.

Brent has been responsible for overseeing $1.6 billion growth in the visitor economy. He played a key role in launching the new global brand for South Australia and coordinated two global television campaigns and multiple digital programs that now see the southaustralia.com attracting over 6 million visitors annually. Brent has also managed several successful marketing partnerships with platforms such as the Project, MasterChef Australia and Sports Illustrated. In 2018, Brent was recognised as #21 on the CMO50 list of Australia’s top marketers and will be speaking about public sector strategic communication in Canberra this May.

Discussed in this episode:

• Getting recognised as a top 50 CMO
• Being digital native, and taking risks in government
• Creating a point of difference
• The power of authenticity
• Pushing the creative limits of social media
• Informing instead of promoting
• Making content ‘snackable’
• Using data to increase consumer value
• An insight into the ROI metrics used by South Australia Tourism Commission.
• Brent’s tips for effective communication within government