EP #21: How should you engage with reporters

Andrew Bell is an experienced media professional who works as an ABC producer and reporter in the ACT. He worked for the BBC and commercial radio in Wales before moving to Australia in 1988.

In Australia, he has reported and produced news bulletins and documentaries for regional and metropolitan commercial television, Reuters, and the ABC in Sydney and Melbourne.

Andrew discusses the evolving world of media and how technology is changing the profession.

Discussed in this episode:

• What are reporters looking for when you call to pitch them your story?
• What time of the day is best?
• How is technology changing the way newsrooms behave?
• What will give you your best chance of having your story run?