---
title: EP#50 - Comms in a crisis
description: Elise Davidson is the General Manager of Strategic Communications at the ACCC in Sydney. There, she leads a team responsible for the agency’s media, social media, content & digital production.
---

[GovComms Institute Podcast](https://blog.govcommsinstitute.com/podcast)

# [EP#50 - Comms in a crisis](https://blog.govcommsinstitute.com/podcast/comms-in-a-crisis)

 Written by [Elise Davidson](https://blog.govcommsinstitute.com/podcast/author/elise-davidson) | Nov 11, 2021 10:04:55 AM

 

 

 

 

 

 

Elise Davidson is the General Manager of Strategic Communications at the ACCC in Sydney. There, she leads a team responsible for the agency’s media, social media, content & digital production. Her team is also responsible for employee communications, speechwriting, library & research services.

Prior to joining the ACCC, Elise was General Manager of Corporate Affairs at Vodafone where she helped to rebuild its reputation post ‘Vodafail’. She also has a strong consumer advocacy background, having led communications and media teams at ACCAN from 2010-13, and Choice from 2007-2010.

Elise has a Bachelor’s degree in Media from Macquarie University, co-authored Weird and Wonderful Jobs, and was awarded PR of the Year (in house) at the Mumbrella CommsCon Awards in 2014.

Discussed in this episode:

- Using communications to overcome the ‘Vodafail’ crisis
- Communications as a crisis management tool
- Practical tactics for relationship building and public relations
- Elise’s advice for building a great team
- Operating in a dynamic, high activity environment
- An ACCC social media success story and the benefits of paid advertising
- Making a winning business case for more resourcing

[View full post](https://blog.govcommsinstitute.com/podcast/comms-in-a-crisis)

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