EP #15: Breaking down silos, making room for communication

To let your communication strategy flourish, you need to get everyone involved. In this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication.

A big part of Stephanie’s role is to find how to get everyone involved and break down traditional silos. Learn how she expressed the worth of comms and used all resources available, using digital communication to solve problems.

This week is a very valuable listen for all social media managers and specialists. Stay till the end for Stephanie’s advice on removing yourself from social media and step away from the computer!

Discussed in this episode:

• Digital communication to solve problems
• Applying law skills to the practice of communication
• Breaking down silos – telling your company story is everyone’s role
• Piecing together a strong, effective communication strategy
• University tactics applicable to the public sector
• Combining traditional media with digital
• Making the most of free digital tools and platforms
• Top 5 tips for all social media managers