Be honest, when was the last time you reviewed your audience personas?

Unless it was within the last three months, they...

Your website is one of the first places people will look for information about your government department or agency. It...

Recycle, Re-purpose and Refresh

The internet is an insatiable beast; and trying to continually feed it fresh content is...

No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s...

As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is...

User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last...

With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool...

Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a...

Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a...

My career started with both communication and government. At the age of 25, I had a completely different idea about my...