--- title: "EP #86: The business of people" description: In this episode we get a new perspective on working through the pandemic and how we can make the best out of a bad situation. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/the-business-of-people) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #86: The business of people [ Georgia Wright](https://blog.govcommsinstitute.com/podcast/author/georgia-wright)  | Nov 11, 2021 9:27:22 PM [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Georgia Wright](https://blog.govcommsinstitute.com/podcast/tag/georgia-wright) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png) On this week of GovComms, contentgroup CEO David Pembroke speaks with Georgia Wright, the Director of Attention+Influence, a PR agency which is part of the CHE Proximity.           In this episode we get a new perspective on working through the pandemic and how we can make the best out of a bad situation. In this time of rapid change, Georgia reveals her secrets to maintaining and achieving long-term success. Georgia has a wealth of Communications experience working with the biggest brands and organizations in sectors including Consumer Goods, Tech, Travel & Tourism, Luxury & Beauty and Consumer Entertainment. She is also a member of *Women in PR*, a membership body for senior women in the communications industry. In her current role as Director of Attention+Influence, she aims to combine public relations, influence, social media, and content as areas of specialization in order to offer clients an excellent communications experience. This is part of CHE (Clemenger Harvie Edge) Proximity. Discussed in this episode: - How the pandemic has altered the workplace - The importance of transparency - Adapting campaign in the COVID era - How to deal with a blocked news cycle - Tips for long-term success --- ###### About the Author Georgia Wright ### On the same subject ### [EP#34: The ingredients of a winning campaign](https://blog.govcommsinstitute.com/podcast/the-ingredients-of-a-winning-campaign) [Nick Sharp-Paul](https://blog.govcommsinstitute.com/podcast/author/nick-sharp-paul) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [Internal Communication](https://blog.govcommsinstitute.com/podcast/tag/internal-communication), [Team Building](https://blog.govcommsinstitute.com/podcast/tag/team-building), [Nick Sharp-Paul](https://blog.govcommsinstitute.com/podcast/tag/nick-sharp-paul) ### [EP #95: Building and Sustaining High Performing Teams (The Dallas Mavericks)](https://blog.govcommsinstitute.com/podcast/building-and-sustaining-high-performing-teams-the-dallas-mavericks) [Donnie Nelson](https://blog.govcommsinstitute.com/podcast/author/donnie-nelson) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Best Practices](https://blog.govcommsinstitute.com/podcast/tag/best-practices), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [Donnie Nelson](https://blog.govcommsinstitute.com/podcast/tag/donnie-nelson) ### [EP #133 The Art of Accessible Content](https://blog.govcommsinstitute.com/podcast/ep-133-the-art-of-accessible-content) [Deborah Rice](https://blog.govcommsinstitute.com/podcast/author/deborah-rice) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)