---
title: "EP #87: Scientific communicators in the age of covid-19"
description: Contentgroup CEO David Pembroke and Rebecca explore best practice when it comes to communicating dense and technical information.
image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png
---

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# EP #87: Scientific communicators in the age of covid-19

[ Rebecca Ritcher](https://blog.govcommsinstitute.com/podcast/author/rebecca-ri)

  | Nov 11, 2021 9:27:44 PM

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Effective communication](https://blog.govcommsinstitute.com/podcast/tag/effective-communication), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Community Engagement](https://blog.govcommsinstitute.com/podcast/tag/community-engagement), [Rebecca Ritcher](https://blog.govcommsinstitute.com/podcast/tag/rebecca-ritcher)

![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-1.png)

In this episode of GovComms, we revisit a conversation from a few weeks ago with Rebecca Richter, the Head of the Strategic Communications and Stakeholder Engagement Unit at the Australian Institute of Health and Welfare.

 

 

 

 

 

Contentgroup CEO David Pembroke and Rebecca explore best practice when it comes to communicating dense and technical information. They also go on to discuss how best to add value as a communications team in a larger organization.

Rebecca has a wealth of experience operating as a communications executive across both the public and private sectors. In addition to her current role, she has worked at the Australian Sport Commission as the director of Strategic Communications, and as media and communications advisor to Australia’s Chief Scientist.

Discussed in this episode:

- How to effectively communicate technical information
- Increasing engagement through social media and bite sized content
- Focusing content creation to your audience
- Broadcast to Narrowcast and how to adapt

---

###### About the Author

Rebecca Ritcher

### On the same subject

<https://blog.govcommsinstitute.com/podcast/diving-into-the-pacific>

### [EP #90: Diving into the pacific](https://blog.govcommsinstitute.com/podcast/diving-into-the-pacific)

[Jordie Kilby](https://blog.govcommsinstitute.com/podcast/author/jordie-kilby)

[Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Jordie Kilby](https://blog.govcommsinstitute.com/podcast/tag/jordie-kilby)

<https://blog.govcommsinstitute.com/podcast/telling-untold-stories-at-sydney-trains>

### [EP #92: Telling untold stories at Sydney trains](https://blog.govcommsinstitute.com/podcast/telling-untold-stories-at-sydney-trains)

[Vanessa Grimm](https://blog.govcommsinstitute.com/podcast/author/vanessa-grimm)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Community Engagement](https://blog.govcommsinstitute.com/podcast/tag/community-engagement), [Vanessa Grimm](https://blog.govcommsinstitute.com/podcast/tag/vanessa-grimm)

<https://blog.govcommsinstitute.com/podcast/story-telling-and-innovation-in-higher-education>

### [EP #82: Story-telling and innovation in higher education](https://blog.govcommsinstitute.com/podcast/story-telling-and-innovation-in-higher-education)

[Michael Cardew-Hall](https://blog.govcommsinstitute.com/podcast/author/michael-cardew-hall)

[Storytelling](https://blog.govcommsinstitute.com/podcast/tag/storytelling), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Michael Cardew-Hall](https://blog.govcommsinstitute.com/podcast/tag/michael-cardew-hall)

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