---
title: EP#69 - Leaving your ego at the door
description: In this episode from the 2015 archives, contentgroup CEO David Pembroke sits down with Rose Cameron to talk about the importance of elasticity in the workplace
image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png
---

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# EP#69 - Leaving your ego at the door

[ Rose Cameron](https://blog.govcommsinstitute.com/podcast/author/rose-cameron)

  | Nov 11, 2021, 9:17:10 PM

[Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Revolution](https://blog.govcommsinstitute.com/podcast/tag/digital-revolution), [Rose Cameron](https://blog.govcommsinstitute.com/podcast/tag/rose-cameron)

![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-3.png)

From Glasgow to Pennsylvania State, Rose Cameron is a well-travelled communicator who brings curiosity, perspective, and resilience to her communications strategies.

<iframe style="margin: 0px 10px 0px 0px; display: block; float: left;" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" xml="lang" src="https://open.spotify.com/embed/episode/75xmv8nJnCwiEAWujArQrP" width="560" height="232" frameborder="0" allowfullscreen data-service="open.spotify"></iframe>

 

 

 

 

 

She has created success in her career by using her ingenuity. Like many Scots, Rose is driven by questioning the norm; why is it that way? Is it really needed anymore? And what do we need next?

 

Rose’s interest in cultural anthropology has led her to a long career in delivering communications strategies that transfer value to individuals.

 

In this episode from the 2015 archives, contentgroup CEO David Pembroke sits down with Rose Cameron to talk about the importance of elasticity in the workplace, staying young, learning and being real in the advertising industry.

 

Discussed in this episode:

- Knowing what topics fascinate people, and what will keep people engaged in your conversation
- Communicate by listening first
- Contextualising your communications strategy
- Transferring value – the new way of marketing
- Advice to government communicators in the digital age

---

###### About the Author

Rose Cameron

### On the same subject

<https://blog.govcommsinstitute.com/podcast/building-an-agile-digital-government>

### [EP#54 - Building an agile, digital government](https://blog.govcommsinstitute.com/podcast/building-an-agile-digital-government)

[Andrew Parkinson](https://blog.govcommsinstitute.com/podcast/author/andrew-parkinson)

[Digital Government](https://blog.govcommsinstitute.com/podcast/tag/digital-government), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Digital Revolution](https://blog.govcommsinstitute.com/podcast/tag/digital-revolution)

<https://blog.govcommsinstitute.com/podcast/ep155-part-2-managing-crises-building-media-capability-and-ai-in-service-delivery>

### [EP#155: Part 2 - Managing Crises, Building Media Capability and A.I. in Service Delivery](https://blog.govcommsinstitute.com/podcast/ep155-part-2-managing-crises-building-media-capability-and-ai-in-service-delivery)

[GovComms Institute Team](https://blog.govcommsinstitute.com/podcast/author/govcomms-institute-team)

<https://blog.govcommsinstitute.com/podcast/embracing-complexity>

### [EP#73 - Embracing complexity](https://blog.govcommsinstitute.com/podcast/embracing-complexity)

[Dan Formosa](https://blog.govcommsinstitute.com/podcast/author/dan-formosa)

[David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Dan Formosa](https://blog.govcommsinstitute.com/podcast/tag/dan-formosa), [Digital Revolution](https://blog.govcommsinstitute.com/podcast/tag/digital-revolution)

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