--- title: "EP #83: Government content in developing media markets" description: Professor Sora Park talks with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout. image: https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-2.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/government-content-in-developing-media-markets) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP #83: Government content in developing media markets [ Sora Park](https://blog.govcommsinstitute.com/podcast/author/sora-park)  | Nov 11, 2021 9:26:10 PM [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Sora Park](https://blog.govcommsinstitute.com/podcast/tag/sora-park), [Misinformation](https://blog.govcommsinstitute.com/podcast/tag/misinformation) ![](https://blog.govcommsinstitute.com/hubfs/GovComms-Facebook-Banner-768x432-2.png) This week on GovComms, we talk with Professor Sora Park, the Associate Dean of Research and Professor of Communication at the Faculty of Arts & Design at the University of Canberra.           Professor Sora Park talks with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout. Sora was the former Director of the News & Media Research Centre at the University of Canberra and the Chair of *Media Industry Studies Interest Group, International Communication Association (ICA). *She is currently* the* President of *Australian and New Zealand Communication Association (ANZCA)*. She has extensive experience in policy research and consultancy regarding digital media in South Korea. In the private sector, she has had various consultancy experiences for major internet and media companies such as KBS, NHN Corp and MBC. She also has lots of education experience, teaching at Hanyang University and Kwangwoon University. Discussed in this episode: - Trends in the consumption of Government media and content - The impact of citizens being able to access content direct from Government - Current issues in the media market such as anti-trust regulation and misinformation - The future of media companies --- ###### About the Author Sora Park ### On the same subject ### [EP #80: The path to efficacy: record keeping](https://blog.govcommsinstitute.com/podcast/the-path-to-efficacy-record-keeping) [Jen Snyder](https://blog.govcommsinstitute.com/podcast/author/jen-snyder) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Change management](https://blog.govcommsinstitute.com/podcast/tag/change-management), [Jen Snyder](https://blog.govcommsinstitute.com/podcast/tag/jen-snyder) ### [EP#70 - Creating a long-term relationship with covid-19](https://blog.govcommsinstitute.com/podcast/creating-a-long-term-relationship-with-covid-19) [Garrett Tyler Parker](https://blog.govcommsinstitute.com/podcast/author/garrett-tyler-parker) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Garrett Tyler Parker](https://blog.govcommsinstitute.com/podcast/tag/garrett-tyler-parker) ### [EP #91: How to talk about vaccines](https://blog.govcommsinstitute.com/podcast/how-to-talk-about-vaccines) [Merryn McKinnon](https://blog.govcommsinstitute.com/podcast/author/merryn-mckinnon) [Government Communication](https://blog.govcommsinstitute.com/podcast/tag/government-communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [COVID 19](https://blog.govcommsinstitute.com/podcast/tag/covid-19), [Merryn Mckinnon](https://blog.govcommsinstitute.com/podcast/tag/merryn-mckinnon) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)