In this episode of the GovComms Podcast, host David Pembroke interviews Alison Senti, a strategic communications professional with a career spanning both public and private sectors. Alison shares her journey from hotel management and legal marketing to consulting at KPMG, and various positions within government departments. She reflects on how technological advancements have transformed the communication landscape, and highlights the shift from traditional methods to the rapid, dynamic nature of social media.
Alison outlines the role of government communicators during major events, drawing on her experiences with the ASEAN-Australia Special Summit. She highlights the strategic importance of managing communication in these high-stakes situations, ensuring that key messages are effectively conveyed to diverse audiences. Alison discusses the global decline in trust in traditional institutions and the challenges posed by misinformation and disinformation, stressing the need for strategies to counteract false information and maintain public confidence.
This episode also explores the importance of social cohesion, evaluation, and accountability in government communication. Alison shares insights on the future of the public sector and reflects on the evolving landscape of government communication and the vital role it plays in supporting public trust and policy implementation.
Stream the episode on Spotify:
Discussed in this episode:
Transcript:
A transcript of this episode can be found here.