--- title: EP#146 Demonstrating Impact and Creating Value through Comms description: EP#146 Demonstrating Impact and Creating Value through Comms image: https://blog.govcommsinstitute.com/hubfs/B%26WPNG146.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep146-demonstrating-impact-and-creating-value-through-comms) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#146 Demonstrating Impact and Creating Value through Comms [![](https://blog.govcommsinstitute.com/hubfs/Sia%20Papageorgiou.jpg)  Sia Papageorgiou](https://blog.govcommsinstitute.com/podcast/author/sia-papageorgiou)  | Mar 1, 2023 11:25:02 AM [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy) ![](https://blog.govcommsinstitute.com/hubfs/B%26WPNG146.png) > "Arm yourself with the evidence you need to make a case... We shouldn't sit there in our own little bubbles and focus on our communication skills only... At the end of the day, we are business people just like everybody else, and we need to act like business people." - Sia Papageorgiou. Host David Pembroke engages in a discussion with multi-award-winning strategic communications leader and Managing Partner at the Centre for Strategic Communication Excellence, Sia Papageorgiou. > "Our job is to build relationships with people. That is the key component of our role." I mean obviously strategic planning is important and you can't be an effective communication professional if you don't plan strategically. " Tune in to discover how to make a "real impact from often simple ideas." - David Pembroke. Discussed in this episode: - How to demonstrate impact and create value through communications. - Making a "real impact from often simple ideas." - David Pembroke. - Building relationships with your audience --- Transcript for this episode is available here: [EP#146 Demonstrating Impact and Creating Value through Comms with Sia Papageorgiou ](https://blog.govcommsinstitute.com/hubfs/Sia%20Papageorgiou.pdf) --- ###### About the Author Sia Papageorgiou Sia Papageorgiou is a multi-award-winning strategic communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. She’s worked with some of the wo... ### On the same subject ### [EP#124 Powered by Data - with Tyler Masterson](https://blog.govcommsinstitute.com/podcast/ep124-powered-by-data-with-tyler-masterson) [Tyler Masterson](https://blog.govcommsinstitute.com/podcast/author/tyler-masterson) [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [Working with data](https://blog.govcommsinstitute.com/podcast/tag/working-with-data) ### [Ep# 126 Never Backing Away from the truth](https://blog.govcommsinstitute.com/podcast/ep-126-never-backing-away-from-the-truth) [Stephanie Speck](https://blog.govcommsinstitute.com/podcast/author/stephanie-speck) [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [GovComms Podcast](https://blog.govcommsinstitute.com/podcast/tag/govcomms-podcast) ### [EP#43: Building a digital footprint](https://blog.govcommsinstitute.com/podcast/building-a-digital-footprint) [Brenda Duran](https://blog.govcommsinstitute.com/podcast/author/brenda-duran) [Government Social Media](https://blog.govcommsinstitute.com/podcast/tag/government-social-media), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Citizen Communication](https://blog.govcommsinstitute.com/podcast/tag/citizen-communication), [Digital Communication](https://blog.govcommsinstitute.com/podcast/tag/digital-communication), [Brenda Duran](https://blog.govcommsinstitute.com/podcast/tag/brenda-duran) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)