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"Reputation management is not just communication, but for our team, it means not over promising and under delivering." - Evan Ekin-Smyth
"A lot of the operation of the command centre was about operational delivery, but we have a little media hub within our command centre and it allows us to be right there, knowing what's going on, getting the information. So it allows us to get ahead of things, but it also allows us to respond if there's an issue going." - Evan Ekin-Smyth
Evan Ekin-Smyth: "So we always had roistered on both a Social Media Operations Group Operator, who we called a SMOGGLE, and a SMOG Queen to enable those things to happen. And then if a SMOG Queen was finding content that they thought was particularly sensitive, it would come either to me or a colleague to..."
David Pembroke: "Kind of SMOG Emperor, if you like.
"Evan Ekin-Smyth: "And it's all a little bit jovial, but it worked really well. We were having a look at the structure seeing on what we can improve there, but it served us very, very well to get through what was a ridiculous amount of content."
Finally, The pair discuss why it was so vital that the AEC meet regularly with social media organisation's.
Discussed in this episode:
- Reputation Management
- The inner operations of the AEC
- Media and Communications Training
Transcript Available Here: EP#136 Reputation Management with Evan Ekin-Smyth
About the Author
Evan Ekin-Smyth is the director of media and digital engagement at the Australian Electoral Commission. During the recently completed 2022 federal election here in Australia, Evan became a familiar face to some. He and his team were responsible for i...