--- title: Ep#136 Reputation Management description: "\"Reputation management is not just communication, but for our team, it means not over promising and under delivering.\" - Evan Ekin-Smyth" image: https://blog.govcommsinstitute.com/hubfs/GC%20Podcast%20Tiles%20(10).png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep136-reputation-management) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # Ep#136 Reputation Management [![](https://blog.govcommsinstitute.com/hubfs/GC%20podcast%20Tiles%20Instagram%20(1)-min.png)  Evan Ekin- Smyth](https://blog.govcommsinstitute.com/podcast/author/evan-ekin-smyth)  | Sep 7, 2022 12:04:13 PM ![](https://blog.govcommsinstitute.com/hubfs/GC%20Podcast%20Tiles%20(10).png) > "Reputation management is not just communication, but for our team, it means not over promising and under delivering." - Evan Ekin-Smyth The final four principles are discussed in part two of our conversation with Evan Ekin - Smyth, Director of Media and Digital Engagement at the AEC. Evan also discusses some of the strategies the AEC uses to stay ahead and on top of the narrative in this episode. > "A lot of the operation of the command centre was about operational delivery, but we have a little media hub within our command centre and it allows us to be right there, knowing what's going on, getting the information. So it allows us to get ahead of things, but it also allows us to respond if there's an issue going." - Evan Ekin-Smyth > >     Also discussed by Evan and David is the Social Media Operation's Group or SMOG, the labour hire staff that provided assistance to the core team during the election in responding to social media inquiries. He then explains more about the operation, which has three tiers: SMOG Queens, SMOG Kings, and as David labels it, the SMOG Emperor.   > Evan Ekin-Smyth: "So we always had roistered on both a Social Media Operations Group Operator, who we called a SMOGGLE, and a SMOG Queen to enable those things to happen. And then if a SMOG Queen was finding content that they thought was particularly sensitive, it would come either to me or a colleague to..." > > David Pembroke: "Kind of SMOG Emperor, if you like. > > "Evan Ekin-Smyth: "And it's all a little bit jovial, but it worked really well. We were having a look at the structure seeing on what we can improve there, but it served us very, very well to get through what was a ridiculous amount of content." Finally, The pair discuss why it was so vital that the AEC meet regularly with social media organisation's. Discussed in this episode: - Reputation Management - The inner operations of the AEC - Media and Communications Training --- Transcript Available Here: [EP#136 Reputation Management with Evan Ekin-Smyth](https://blog.govcommsinstitute.com/hubfs/Evan%20Ekin-Smyth%20Part%202.pdf)   --- ###### About the Author Evan Ekin- Smyth Evan Ekin-Smyth is the director of media and digital engagement at the Australian Electoral Commission. During the recently completed 2022 federal election here in Australia, Evan became a familiar face to some. He and his team were responsible for i... ### On the same subject ### [EP #135 it's all about tone - Australian Electoral Commission](https://blog.govcommsinstitute.com/podcast/ep-135-its-all-about-tone-australian-electoral-commission) [Evan Ekin- Smyth](https://blog.govcommsinstitute.com/podcast/author/evan-ekin--smyth) ### [EP#140 The Making Of The World's Most Customer-Centric Government](https://blog.govcommsinstitute.com/podcast/ep140-the-making-of-the-worlds-most-customer-centric-government) [William Murphy](https://blog.govcommsinstitute.com/podcast/author/william-murphy) [Featured](https://blog.govcommsinstitute.com/podcast/tag/featured) ### [EP #06: How to successfully navigate government communication](https://blog.govcommsinstitute.com/podcast/how-to-successfully-navigate-government-communication) [Neryl East](https://blog.govcommsinstitute.com/podcast/author/neryl-east) [Communication](https://blog.govcommsinstitute.com/podcast/tag/communication), [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Podcasts](https://blog.govcommsinstitute.com/podcast/tag/podcasts), [Traditional Media](https://blog.govcommsinstitute.com/podcast/tag/traditional-media), [Neryl East](https://blog.govcommsinstitute.com/podcast/tag/neryl-east) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)